Sales Trainer

Role Summary

This role exists to materially improve sales outcomes and customer experience by diagnosing real conversation gaps and driving behavior change on the floor, at scale. The role uses AI-led insights, call intelligence, and behavioral analysis to identify precise skill gaps—and then personally drives training, coaching, reinforcement, and adoption until impact is visible in conversion quality and customer trust. This is not a theoretical or content-only role. It is deeply execution-oriented, working hands-on with agents, team leaders, and leadership to move the organization from scripted rebuttals to conviction-led, trust-based, person-to-person conversations. You will operate at the intersection of data, behavior, and daily sales execution, ensuring improvement is not just designed—but felt on calls and reflected in metrics.

Key Responsibilities

1. Sales Diagnostics & Skill Gap Identification

·      Leverage call analytics, and conversation intelligence tool(s) to identify specific sales behavior gaps.

·      Diagnose issues across tone, questioning, objection handling, logic framing, trust signals, and close quality.

·      Identify patterns across cohorts, products, objections, and outcomes.

·      Separate signal from noise by prioritizing behaviors that materially impact conversion and CX.

2. Conviction-Led Sales Framework Design

·       Translate insights into clear, principle-led selling frameworks aligned to ACKO’s philosophy.

·       Codify and scale trust-building principles such as: Peer-to-peer conversations, Curiosity before persuasion, Logic before features, Honesty over defensiveness and Clarity over urgency

·       Design behavioral playbooks, not scripts—focused on intent, logic, and adaptability.

·       Ensure principles are usable across training, coaching, and hiring calibration.

3. Training Delivery & On-Ground Coaching Execution

·       Personally deliver and drive adoption of training programs—this is not a hand-off or advisory-only role.

·       Own the design, evolution, and execution of sales scripts for both advisor-led conversations and AI-assisted guidance, ensuring alignment with conviction-led, trust-based selling principles.

·       Run live training sessions, call-listening workshops, and objection-handling drills grounded in real customer conversations.

·       Own end-to-end execution and outcomes by coaching agents and team leaders using live and recorded calls, while leveraging the existing L&D setup to scale training delivery, reinforcement, and implementation.

·       Enable agents with multiple ways to handle the same doubt (stories, logic, questions, data) instead of fixed rebuttals.

·       Reinforce desired behaviors through repetition, observation, feedback loops, and re-coaching, not one-time training interventions..

4. Sales Performance & CX Impact Ownership

·       Own end-to-end outcomes of training interventions—from insight to execution to impact.

·       Partner with Sales, CX, Product, and Ops to align coaching priorities with business goals. Drive measurable improvement in: Conversion ,Call experience, Customer trust indicators and Long-term persistency signals

·       Track pre- and post-intervention impact using data, not anecdotes.

·       Continuously iterate training based on live performance feedback.

5. Stakeholder Enablement & Influence

·       Act as a thought partner to Sales Leadership on capability strategy.

·       Influence without authority by grounding recommendations in data and observed behavior.

·       Present clear, structured insights and improvement plans to senior stakeholders.

·       Ensure consistent language and philosophy across training, QA, and coaching layers.

Success Metrics (KPIs)

·       Improvement in conversion rates and quality metrics

·       Measurable uplift in customer experience indicators

Skills & Competencies

Must-Have

·       Strong behavioral diagnosis and structured sales improvement identification skills

·       Excellent communication and facilitation abilities—able to influence mindsets, not just techniques

·       Ability to translate data insights into practical coaching actions

·       Comfort working with AI tools, call analytics, and performance dashboards

·       Strong stakeholder management skills across Sales, CX, Product, and Ops

·       High empathy for agents while maintaining performance rigor

Preferred Background

Education

·       Bachelor's or Master’s degree in fields that build deep understanding of human behavior, communication, and influence, such as Psychology / Behavioral Science, Communication Studies, Journalism / Mass Communication

·       Strong academic grounding in behavioral science, communication, business thinking or analytics

Experience

·       4-6 years in sales training, sales excellence, capability development, or performance coaching roles

·       Proven experience improving sales outcomes through behavior change, not script enforcement

·       Hands-on exposure to: Tele-sales or inside sales environments and High-consideration products (insurance, fintech, financial services, SaaS, consumer tech)

·       Experience leveraging data, call analytics, or AI tools to diagnose gaps and drive targeted coaching

·       Track record of influencing senior sales leaders and frontline teams without direct authority

Who Should Apply

You are a strong fit if you: ✔ You are deeply interested in how conversations shape trust, decisions, and outcomes ✔ You enjoy diagnosing root behavioral gaps rather than enforcing scripts or checklists ✔ You believe effective selling is driven by clarity, logic, and honesty—not pressure ✔ You can translate data, call insights, and observations into practical coaching actions ✔ You are comfortable influencing senior stakeholders and frontline teams without formal authority