About Alaffia & Our Mission

Every year, U.S. health plans lose billions to improper payments and administrative waste. That wasted spending ultimately trickles down across the healthcare ecosystem, driving up costs for plans, providers, and patients alike. We’re here to change that paradigm.

Alaffia is a new kind of claims operations partner for health plans. Using expert clinicians and transparent AI, we deliver deeper insights, smarter automation, and consistently better outcomes across the entire lifecycle of claims. With Alaffia, health plans can cut wasted spending more effectively than ever — and provide their members the most affordable care.

We’re a high-growth, venture-backed Series B healthtech startup based in NYC and are actively scaling our company. Join us in helping to build a healthcare system that works better for everyone.

*This position requires current authorization to work in the United States. Unfortunately, we are not in a position to sponsor work visas at this time.

About the Role

In this role, you will work closely with the VP of Marketing on health plan-specific campaigns and strategies including but not limited to ABM, events-based marketing, conference strategy, and more.

In a future state, you will manage pod-specific field marketers to support sales motion and targets.

What You'll be Doing

• Content Development

  • Oversee production of best-in-class content assets including blog posts, social posts, web copy, newsletters, ebooks, whitepapers, FAQs, sales sheets, emails, pitch support, and more.

  • Transform product features, market insights, and customer outcomes into content that educates, differentiates, and moves prospects through the funnel.

  Campaign & GTM Support

  • Partner with ABM and product marketing leads to execute integrated content plans for launches, updates, events, and broader GTM initiatives.

  • Support demand gen and lifecycle marketing with channel-specific assets for paid campaigns, nurture programs, webinars, and lead magnets.

  • Ensure consistent narrative alignment across marketing, sales, and client communications.

Who You Are

• 3-5 years of experience in content marketing, ideally within SaaS.

• Demonstrated ability to produce high-quality written content across formats and channels.

• Strong writing, editing, and storytelling skills — with the ability to simplify complex or technical topics.

• Strong experience with developing social media content (LI, Tiktok, etc)

• Experience supporting multi-channel campaigns and managing content calendars.

Bonus Points

• Experience in AI/ML, healthcare/health tech, financial services or fin tech

• Experience in content strategy for technical or sophisticated B2B audiences.

• Experience managing external freelance resources

• Comfort operating in a fast-paced, high-growth startup environment.

Who Thrives Here

• Self-starter who enjoys juggling multiple projects and deadlines.

• Collaborative partner who can work across GTM, product, and leadership teams.

• Curious, thoughtful, and motivated to build a category-defining brand.

Our Culture

Alaffia was born out of our founders’ personal connection to the inefficiency of the U.S. healthcare system. We are deeply mission-driven, with an abiding belief that technology can help create a better future for everyone — and we’re looking for others who share our passion for change to join the team.

What Else Do You Get Working With Us?

401(k), Medical, Dental, and Vision benefits

Flexible, paid vacation policy

Work in a flat organizational structure — direct access to Leadership