About Alaffia & Our Mission

Every year, U.S. health plans lose billions to improper payments and administrative waste. That wasted spending ultimately trickles down across the healthcare ecosystem, driving up costs for plans, providers, and patients alike. We’re here to change that paradigm.

Alaffia is a new kind of claims operations partner for health plans. Using expert clinicians and transparent AI, we deliver deeper insights, smarter automation, and consistently better outcomes across the entire lifecycle of claims. With Alaffia, health plans can cut wasted spending more effectively than ever — and provide their members the most affordable care.

We’re a high-growth, venture-backed Series B healthtech startup based in NYC and are actively scaling our company. Join us in helping to build a healthcare system that works better for everyone.

*This position requires current authorization to work in the United States. Unfortunately, we are not in a position to sponsor work visas at this time.

For those located in the NYC area, we work out of our office in SoHo 3-4x/week but are open to hiring fully remote candidates located outside the NYC area

About the Role

In this role, you will work closely with the VP of Marketing on health plan-specific campaigns and strategies including but not limited to ABM, events-based marketing, conference strategy, and more.

In a future state, you will manage pod-specific field marketers to support sales motion and targets.

This role is especially well-suited for marketers who have direct health plan experience in cost containment, payment integrity, utilization management, prior authorization, or value-based care.

What You'll be Doing

• Own integrated health-plan specific ABM (digital & experiential); plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localizing content and messaging for key decision makers (health plan stakeholders across payment integrity, medical management, and finance teams)

• Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations —managing pre-/post-event strategies to maximize pipeline attribution and ROI.

• Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority accounts, developing account-specific content and coordinating with Sales on targeting, engagement strategies, and pipeline acceleration.

• Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews

• Instrument Full-Funnel Attribution and Analytics: Partner with RevOps on reporting  in Salesforce and HubSpot; own MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity—driving continuous campaign optimization.

Who You Are

• 7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals, including demonstrated success generating supporting pipeline growth and achieving marketing revenue attribution goals in enterprise environments

• Strong proficiency with CRM tools (Salesforce and HubSpot), including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels

• Cross-functional collaboration and sales partnership skills with the ability to align with Sales, Product Marketing, and EPD teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments.

• Analytical and data-driven mindset with ability to analyze funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimization strategies.

• Industry experience in healthtech, healthcare, or AI/technology services with an understanding of AI/automation and the healthcare ecosystem/ transformation priorities. Events and field marketing expertise in North America, including trade show/conference management, events and activations, and more.

• Bonus: Prior experience marketing to health plans in payment integrity, utilization management, prior authorization, value-based care, or related cost-containment domains.

Who Thrives Here

• Self-starter who enjoys juggling multiple projects and deadlines.

• Collaborative partner who can work across GTM, product, and leadership teams.

• Curious, thoughtful, and motivated to build a category-defining brand.

Our Culture

Alaffia was born out of our founders’ personal connection to the inefficiency of the U.S. healthcare system. We are deeply mission-driven, with an abiding belief that technology can help create a better future for everyone — and we’re looking for others who share our passion for change to join the team.

What Else Do You Get Working With Us?

401(k), Medical, Dental, and Vision benefits

Flexible, paid vacation policy

Work in a flat organizational structure — direct access to Leadership