Content Writer (Hindi & English)

Business Unit: E-commerce

Role Overview

We are looking for a talented bilingual writer (Hindi & English) with experience crafting high-impact content for new-age brands. The ideal candidate is creative, culturally aware, and skilled in writing across formats from social media posts and brand campaigns to scripts and product-led content. You’ll work closely with design, marketing, and creative teams to produce content that informs, inspires, and engages millions of users.

Key Responsibilities

• Creative Writing (Hindi & English): Create compelling scripts, captions, ad copy, and long/short-form content for social and brand campaigns.

• Brand & Social Content: Develop content for Instagram, YouTube, ads, landing pages, and digital campaigns aligned with brand voice and audience preferences.

• Campaign Ideation: Partner with the creative team to brainstorm ideas for new-age branding, influencer content, topical posts, and product storytelling.

• Research & Insights:Stay updated on trends, pop culture, user behavior, and competitor content to produce fresh, high-engagement ideas.

• Content Strategy:Support in shaping content calendars, messaging frameworks, and content flows for product and marketing initiatives.

• Cross-functional Collaboration:Work with design, video, and marketing teams to deliver cohesive and high-quality content.

What We’re Looking For

• 4–7 years of writing experience, preferably with new-age / digital-first brands.

• Strong command over Hindi and English (both written and verbal).

• Experience writing social media, branding, campaign, and video script content.

• Ability to switch tones youthful, devotional, emotional, conversational—based on brand needs.

• Strong research skills and an eye for cultural trends and storytelling.

• Ability to work in a fast-paced environment with quick turnarounds.

• Portfolio showcasing diverse writing samples across formats.

• Immediate joiners preferred.

For any questions about the role, please email: talent@appsforbharat.com