Role Overview: 

As the Senior Copywriter, you will be the creative force behind our brand's voice and messaging. You will develop compelling content strategies and execute them across various channels, ensuring alignment with our brand’s vision and values. Your work will play a pivotal role in engaging our target audience and elevating our brand presence. 

Key Responsibilities: 

● Creative Development: Lead the ideation and execution of creative concepts for campaigns, ensuring that all copy is on-brand, engaging, and aligned with our marketing objectives. 

● Brand Voice: Establish and maintain a consistent brand voice across all platforms, adapting tone and style to suit different audiences and channels. 

● Collaboration: Work closely with designers, marketers, and product teams to create integrated campaigns that drive awareness, engagement, and conversions. 

● Content Strategy: Develop and implement content strategies across touchpoints that leverage insights from market research and user feedback to optimize messaging. 

● Mentorship: Provide guidance and mentorship to junior copywriters, fostering a culture of creativity and collaboration within the team. 

● Performance Analysis: Monitor and analyse campaign performance metrics, using data to refine copy and enhance future initiatives. 

Qualifications: 

● Bachelor’s degree in Marketing, Communications, English, or a related field. 

● 3+ years of experience in copywriting or brand messaging. 

● Strong portfolio showcasing a range of copy styles and projects. 

● Excellent writing, editing, and proofreading skills with a keen eye for detail. 

● Ability to work collaboratively in a fast-paced environment and meet tight deadlines.

● Familiarity with SEO best practices and digital marketing strategies is a plus. 

● A deep understanding of the cultural nuances and consumer behaviours in Bharat, especially in the religious and spiritual space, with a keen interest in emerging digital trends.