Job Title: Performance Marketing - Senior Manager

Function: Growth / Performance

Location: Bengaluru

Role Type: Full-time

About AppsForBharat

AppsForBharat is building AI-first consumer experiences that help millions of Indians connect with spirituality and culture. Backed by Peak XV, Elevation, Fundamentum, and others, we are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, and a deeply engaged devotional community.

Role Overview

We are looking for performance-driven growth professionals to own and scale our user acquisition engine.

You will drive key business metrics like Revenue, CAC, ROAS, and Contribution Margins, working at the intersection of data, creatives, and consumer behavior.

This is not just a media buying role, it requires strong business understanding, creative intuition, and experience scaling high-intent consumer funnels.

What You’ll Do

• Plan, launch, and scale app marketing campaigns across Meta & Google (UAC)

• Own end-to-end campaign performance — budgets, bidding, optimization

• Drive improvements in CPI, CAC, ROAS, and revenue growth

• Optimize full funnel (CTR → CVR → CPI → ROAS)

• Run continuous A/B testing across creatives, audiences, and funnels

• Collaborate with product, content, and category teams to improve conversion

• Align campaigns with consumer behavior, events, and seasonal trends

What We’re Looking For

• 5–7+ years of experience in performance marketing / growth (D2C / B2C / app-first)

• Strong hands-on experience with Meta Ads & Google Ads (UAC)

• Proven track record of scaling high-budget campaigns with strong CAC/ROAS control

• Experience in conversion-focused funnels (purchase / transaction-led)

• Strong understanding of performance metrics, attribution, and funnels

• Analytical mindset with experience in Excel / dashboards

Strong Preference

• Exposure to revenue-driven campaigns (not just lead gen)

• Experience scaling during high-traffic events / seasonal spikes

Why Join Us

• Own high-impact growth levers end-to-end

• Work on a high-scale consumer product used by millions

• Solve real business problems, not just campaign execution