Sr. CRM Associate / CRM AM – South Business

Location: Bangalore (Office)

Department: CRM / Growth

About AppsForBharat

AppsForBharat is a Bengaluru-based spiritual-tech startup founded in 2020 by Prashant Sachan. Our flagship product, Sri Mandir, enables millions of users to perform online pujas, offer prasad, and access devotional content seamlessly.

Mission: To serve the spiritual needs of a billion Indians by building accessible, high-quality digital tools for daily worship.

Role Overview

We are hiring a Sr. CRM Associate / CRM AM to drive lifecycle execution for the South business, with a strong focus on Telugu-speaking users.

This role requires:

• Deep regional and cultural understanding

• Strong execution discipline across CRM channels

• Ability to translate strategy into high-quality lifecycle journeys

This is not a translation role.

It is a regional lifecycle ownership role focused on engagement, repeat usage, and transaction growth within South cohorts.

What You Will Do

Drive South Lifecycle Execution

• Execute CRM journeys across onboarding, engagement, retention, and reactivation

• Align communication with temple availability and ritual calendars

• Maintain quality and targeting accuracy across campaigns

Regional Personalisation & Cultural Context

• Segment users based on behavioral and regional affinity

• Build culturally resonant communication for Telugu users

• Understand devotional patterns and festival-driven spikes

Omnichannel Campaign Management

• Execute across Push, WhatsApp, SMS, Email, and In-App

• Manage frequency and fatigue across channels

• Ensure high delivery accuracy and operational hygiene

Support Repeat Revenue Growth

• Improve repeat transaction rate within South cohorts

• Support subscription nudges and reactivation flows

• Track and report performance metrics

Operational Excellence

• Maintain CRM SOPs and campaign QA processes

• Work within MoEngage (or similar tools) for journey execution

• Ensure execution velocity during high-traffic events

Who You Are

• 3-5 years experience in CRM / Lifecycle / Growth (B2C/D2C)

• Fluent in Telugu (mandatory)

• Strong understanding of Tier 2/3 Bharat user behavior

• Hands-on CRM tool experience (MoEngage, CleverTap, WebEngage, etc.)

• Detail-oriented, high ownership mindset

• Comfortable working in fast-paced, event-driven environments

Apply Now

Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of design and technology.

Email: jasmine@appsforbharat.com

One Team. One Goal. Assisting millions on their digital devotional journeys