Performance Marketing Manager 

Location: Bangalore (HSR Office)

About AppsForBharat

AppsForBharat is building the most trusted platform to serve the devotional needs of millions of users in India and globally.

Our flagship product, Sri Mandir, powers rituals, teachings, and a deeply engaged devotional community. As we scale, we are building new verticals to unlock growth in India’s large and evolving devotion ecosystem.

Role Overview

We are looking for a high-ownership Performance Marketing Manager to build and scale a new puja vertical (0→1 + growth).

This role goes beyond campaign execution; it requires strong business acumen, data-driven thinking, and a deep understanding of Bharat users, especially Telugu-speaking audiences.

You will own end-to-end growth, driving key metrics like Revenue, CAC, ROAS, and Contribution Margins (CM1/CM2).

What You’ll Do

Campaign Strategy & Growth

• Own and scale paid campaigns across Meta (FB/IG), Google Ads, and emerging channels

• Build full-funnel strategies (awareness → acquisition → conversion)

• Expand campaigns into new user segments and markets

Business Ownership

• Own vertical-level growth and P&L (Revenue, CAC, CM1, CM2)

• Identify high-potential categories and align offerings with user demand

• Translate campaign performance into business impact and growth insights

Optimization & Experimentation

• Run structured experiments across:

  • Creatives

  • Targeting

  • Bidding

  • Landing journeys

• Continuously improve CPA, ROAS, and scale efficiency

• Identify and scale high-ROI opportunities

Regional Growth & User Understanding

• Tailor campaigns, creatives, and messaging for regional audiences (especially Telugu-speaking users)

• Leverage cultural context, festivals, and devotional behavior to drive performance

Cross-functional Collaboration

• Work closely with category, product, and creative teams

• Align campaigns with puja calendars, festivals, and key events

• Partner with CRM/product teams to improve conversion and retention

Who We’re Looking For

• 3–5 years of experience in performance marketing (B2C / app-first)

• Strong hands-on experience with Meta Ads & Google Ads (UAC)

• Proven track record of scaling campaigns with strong CAC/ROAS control

• Strong analytical skills with experience in Excel / dashboards

• Ability to connect marketing performance to business outcomes (revenue, margins)

Must-Have

• Fluency in Telugu (spoken and/or written)

• Understanding of regional user behavior and vernacular content

Good to Have

• Experience in 0→1 or new vertical launches

• Exposure to high-growth B2C / D2C startups

• Familiarity with tools like AppsFlyer, GA4, Looker

Why This Role

• Own and build a new vertical from scratch

• Direct impact on revenue and business growth

• Work on a high-scale consumer product used by millions

Apply at: jasmine@appsforbharat.com

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