Role Overview

We’re looking for a Creative Strategy Manager who leads with copy, thinks in hypotheses, and can build creative systems that convert.

What you’ll own

• Drive end-to-end creative strategy for D2C performance marketing: from consumer insight to brief to live creative, across all formats and channels

• Write and own creative briefs: tight, opinionated, and grounded in real consumer psychology and behavioural insights

• Build and maintain hypothesis-led creative frameworks: hooks, angles, formats, messaging architecture,  that the team can iterate against

• Lead and manage external creative agencies: brief them sharply, review their output critically, and hold the bar high on quality and on-brand execution

• Own the creative learning loop: work with the performance marketing stakeholders to understand performance data, identify winning patterns, translate into actionable creative direction

• Train and upskill junior creative team members; build internal creative strategy muscle

• Stay close to the devotional consumer, their language, triggers, trust signals, and purchase motivations,  and translate those into communication that resonates.

What you bring

•  5+ years across agency and D2C brand environments,  you've seen both worlds and know the difference

• Exceptional writing. Copy is your primary tool, the buck starts from copy

• Deep understanding of performance creative:  hooks, scroll-stoppers, UGC angles, thumb-stop formats, and what makes someone click

• Comfort with research: primary, secondary, qualitative, and the ability to turn it into creative direction fast

• You think in frameworks and hypotheses, not just vibes or gut feelings.

• Experience managing external agencies and freelance creatives with clarity and accountability

• Enough creative range to coach others, you can articulate why something works, not just that it does.

  You'll thrive if you

• Love understanding what makes people buy,  especially in emotionally-driven, faith and devotion categories

• Are obsessive about the first 3 seconds of any content

• Can context-switch between big strategic thinking and line-level copy feedback without losing altitude

• Have strong opinions about formats and can back them with data

• Are energised by building, not just executing — you want to leave systems behind, not just campaigns.