About the job

Srimandir · AppsForBharat — We're Hiring

AppsForBharat runs Srimandir, India's largest devotional platform — ~40M+ downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're building India's most-recognised devotional brand, and we're now launching our commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our reach from X to 100X households. These two roles own the two levers that decide whether we win that shelf: Visibility and Availability.

Category Manager — Quick Commerce VISIBILITY

Own how we get seen and convert on the quick-commerce shelf — pricing, ads, and platform relationships.

Experience: 4–6 years · quick-commerce category experience strongly preferred

The role

You own visibility for the devotional category on quick commerce — winning the shelf and the conversion that follows. Your job is to make Srimandir the product people see, trust and buy: the right price on every lane, the right media behind the right SKUs, and the right relationships with each platform's team. You run the category like a P&L and grow it from launch.

What you'll own

• Pricing & margin architecture per sub-category — mass / mass-premium / premium — balancing reach (breakeven anchors) against margin (premium lanes).

• Quick-commerce retail media / ads across Blinkit, Zepto and Instamart — search, visibility placements, and daily ROAS / ACOS management.

• Platform relationships (KAM) — own the relationship and joint business plans (JBP) with each platform's category / account managers.

• Assortment & listing performance — catalogue health, content and images, SKU-level conversion, and availability coordination with Ops.

• Category P&L, GMV and market share — own the number; plan the BAU and festive visibility calendar.

• Market & competitive intelligence — track sub-category trends, private labels and share shifts; feed assortment and pricing decisions.

What success looks like (first 6–12 months)

• Share of voice / visibility and SKU-level conversion at or above target on each platform.

• Ad efficiency (ROAS / ACOS) within the agreed guardrail while scaling spend.

• Category GMV and market-share growth versus launch baseline.

• Clean, complete, high-converting listings and a live JBP with each platform.

What you bring

• 4–5 years in category management, brand, or e-commerce growth — hands-on quick-commerce experience (having run a category on Blinkit / Zepto / Instamart) strongly preferred.

• Pricing and P&L fluency — comfortable owning a category number.

• Retail-media / performance-ads capability (running and optimising platform ad consoles).

• Strong platform KAM relationships and commercial-negotiation instinct.

• Data-driven — strong Excel / analytics; makes decisions from SKU×city data.

Nice to have

• FMCG or D2C category background; exposure to festive / seasonal demand planning.

• Affinity for the devotional / cultural space and Indian consumer nuance.