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CRM Manager

Full Time · Product · On-Site

Bangalore Urban, Karnataka, India

Job Title: CRM Manager

Location: Bengaluru (Work from Office) Reporting To: Associate Director – Retention & Product Department: Retention Level: L5 Type: Full-Time


About the Role:

We’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel — from onboarding to reactivation — with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you’ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.


Key Responsibilities:

  • Own and drive CRM strategy for different business verticals.

  • Lead execution across Push, SMS, WhatsApp, and Email campaigns.

  • Manage and mentor CRM executives/specialists.

  • Build lifecycle marketing journeys — onboarding, engagement, reactivation.

  • Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).

  • Create CRM dashboards, track OKRs, and drive continuous improvements.

  • Collaborate closely with product, growth, content, and data teams.


Key Deliverables:

  • Increase in repeat user retention and revenue through CRM.

  • Optimized user journeys across the CRM funnel.

  • Strong and scalable CRM processes and execution frameworks.


What We’re Looking For:

  • 4–6 years of experience in CRM, lifecycle marketing, or retention.

  • Hands-on experience with campaign tools and analytics platforms.

  • Ability to lead and coach a small team.

  • Strong data orientation with a performance mindset.

  • Excellent collaboration and stakeholder management skills.

Share your CV at sachin.dasar@appsforbharat.com for a quick turnaround!

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