About Job

We are looking for a Manager - Performance Marketing who can combine sharp analytical skills with executional excellence to drive impact across paid channels. This is a great opportunity for someone who wants to own campaign growth, business metrics (CAC, ROAS, revenue, margins), and cross-functional marketing impact at scale.

If you’re someone who thrives in a fast-paced growth environment, is data-driven, and loves experimenting with Google, Meta, and emerging ad platforms, this role is your chance to shape the marketing engine for one of India’s most exciting devotional-tech platforms.

Skills & Qualification

• 4-6 years of experience in performance marketing with proven results in scaling campaigns

• Strong expertise in Meta Ads Manager, Google Ads and related tools

• Proficiency in Excel/Google Sheets for reporting & analysis

• Analytical mindset with ability to link campaign performance to business metrics

• Excellent communication and cross-functional collaboration skills

• Ownership-driven attitude with focus on business results, not just vanity metrics

Responsibilities

• Plan, launch & manage campaigns across Google Ads, Meta (Facebook/Instagram), Campaign Strategy & Growth

• Own and scale paid campaigns across Meta (FB/IG), Google Ads, and emerging digital channels.

• Develop full-funnel growth strategies to drive awareness, acquisition, and conversion for puja services.

• Build scalable frameworks for campaign execution and expansion into new markets.

Business Ownership

• Take ownership for the new puja vertical with focus on revenue growth, CM1, CM2, and sustainable CACs.

• Drive vertical-level growth strategy—identify high-potential categories, align puja offerings with consumer needs, and unlock new opportunities.

• Conduct deep-dive analyses to link marketing performance with business impact.

Optimization & Experimentation

• Lead systematic experimentation on creatives, audiences, placements, landing pages, and offers.

• Push for constant improvement in efficiency metrics (CPA, ROAS) while also scaling volume.

• Leverage data insights to identify high-ROI opportunities and sunset underperforming initiatives.

Cross-functional Leadership

• Work closely with category teams to plan campaigns around puja calendars, festivals, and auspicious occasions.

• Collaborate with content & creative teams to build narratives that drive conversion and trust.

• Partner with product & CRM to optimize the user journey, retention flows, and monetization.

• Ensure alignment across all stakeholders to hit growth targets for the vertical.