Copywriter

About Aramya
Our vision is to build some of the world's most loved fashion and lifestyle brands and enable people to express themselves. We are well-funded, with $20M raised from marquee investors like Accel, Z47, and industry veterans.

Aramya is a 300 Cr ARR fashion & lifestyle company backed by Accel and Z47. We're building a customer-led portfolio: Aramya (daily wear), Tavira by Aramya (festive), and a new brand in stealth.

Current Retail footprint: Total 25
16 stores in Bengaluru + 3 stores in Hyderabad + 3 stores in Ahmedabad + 2 stores in Surat + 1 store in Mysore (and a few more are yet to go live).

Website: https://aramya.in/

Our Team: https://shorturl.at/l6u

About the opportunity
We're looking for a hands-on copywriter to write the words that drive clicks, sales and repeat orders across ads, CRM, social, website and stores for Aramya and Tavira by Aramya.

You'll work closely with the marketing, design, performance, CRM and retail teams, turning briefs into ready-to-use copy every day.

Key responsibilities
1. Performance and growth
- Write hooks, headlines and copy for ad creatives on Meta, Google and marketplaces (statics, carousels and Reels-style videos).
- Work with the performance team to read results and improve CTR, conversion and ROAS through copy.

2. CRM and retention
- Write app push notifications, WhatsApp messages, emails and SMS that drive repeat purchases.
- Run A/B tests on subject lines, hooks and CTAs with the CRM team.

3. Social and stores
- Write content for Instagram, Reels and creator collaborations, from captions and hooks to Reels scripts, influencer scripts and creator briefs.
- Write in-store signage, tags, packaging inserts and launch communication for our retail stores.

4. Product and website
- Write website and app content, from homepage and collection pages to landing pages and on-site messaging that helps customers buy with confidence.
- Bring fabric, craft and comfort to life in simple words, without overclaiming.
- Write SEO-friendly copy for category pages and collections.

5. Brand and campaigns
- Write copy for launches, seasonal drops and festive campaigns across our brands, with the design and creative teams.
- Turn campaign ideas into taglines and stories that work across channels.
- Write in line with the brand voice guide so every channel sounds like Aramya.

Key Skills & Qualifications
- 3–4 years of copywriting experience at a brand, D2C company or agency.
- A portfolio that shows both brand storytelling and performance copy (Social Media, CRM and ads).
- Excellent English, plus strong Hindi or Hinglish for ads, social and WhatsApp.
- Ability to write short and sharp: a 5-word hook, a 40-character push, a 2-line product description.
- Strong attention to detail and zero-error delivery.
- Open to daily feedback and quick iterations.