About Bright Money

Bright Money is a Consumer FinTech for middle-income consumers. It brings together SaaS products to help consumers build credit, manage their debt, and get access to suitable loans and credit cards. These are the major financial needs of middle-income consumers living paycheck-to-paycheck.

Bright is a profitable, India-built, U.S.-market Consumer FinTech, with revenue trajectory to $100M in the coming 12 months. The business model combines subscription revenue with financial service marketplace revenues for loans, credit cards, and credit-building tools.

Bright has launched an AI money assistant and AI agentic UX flows for access to credit. It will be the first AI-driven Consumer FinTech for middle-income consumers.

The Bright product suite has potential for global markets beyond the US. The market size is 100M global middle-income consumers, with a revenue pool opportunity of $15B.

Bright is backed by 3 top global venture capital firms, and leading tech angel investors in the USA, Europe, and Asia.

Bright was founded in 2019 by a founding team from McKinsey’s Banking Practice (Petko Plachkov and Avi Patchava) and InMobi Data Scientists (Varun Modi and Avi Patchava). The core team is ex-InMobi Engineering and Data Sciences, recently joined by senior leaders from McKinsey.

Bright is a data-driven, fast-paced execution culture that will build a Global Consumer FinTech, all functions operating from India.

What you'll do?

• Learn about the product, target audience, market, and key business metrics while understanding how marketing campaigns contribute to overall business growth.

• Assist in planning, launching, and optimizing campaigns across digital channels such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other paid marketing platforms.

• Support the campaign team in day-to-day execution, monitoring campaign performance, and ensuring campaigns are delivered on time.

• Coordinate with design, content, and product teams to create campaign assets and support A/B testing of creatives, messaging, and landing pages.

• Track campaign performance metrics and prepare regular reports highlighting key insights and recommendations.

• Analyze campaign data using Excel, Google Sheets, or BI tools to identify trends and optimization opportunities.

• Assist in budget tracking, campaign pacing, and maintaining marketing dashboards.

• Research competitors, industry trends, and emerging digital marketing best practices.

• Help improve campaign efficiency through process improvements, automation tools, and documentation.

• Support SEO, content marketing, and user acquisition initiatives wherever required.

• Work closely with cross-functional teams including Product, Design, Analytics, and Growth to execute marketing initiatives.

What you'll bring?

• Final-year undergraduate or postgraduate student, or a recent graduate in Marketing, Business, Economics, Engineering, or a related field.

• Strong interest in Performance Marketing, Digital Marketing, Growth Marketing, or Campaign Management.

• Basic understanding of digital advertising platforms such as Google Ads and Meta Ads is preferred.

• Good analytical and problem-solving skills with proficiency in Excel or Google Sheets; familiarity with SQL or BI tools is a plus.

• Ability to analyze campaign performance and derive actionable insights from data.

• Excellent communication, collaboration, and organizational skills.

• Comfortable working in a fast-paced startup environment and managing multiple priorities.

• Eagerness to learn, experiment, and take ownership of assigned projects.

• Familiarity with SEO, PPC, Google Analytics, or marketing automation tools is an added advantage.

• Previous internship, academic project, or certification in Digital Marketing is a plus but not mandatory.

What Bright Offers?

• A profitable sub-unicorn with U.S. market scale – liquidity potential at $1–3B valuations.

• Real ownership: You run your own BU with an independent P&L.

• Wealth creation: Equity at an inflection stage of scale.

• A data-driven, high-cadence culture that combines consulting rigor with FinTech speed.

• Location flexibility: 5 days from the Bangalore office in a week