Work type: Full time · Department: Product · Workplace: On-Site
South Jakarta, Jakarta, Indonesia
About Us
Some background about the company: the BukuWarung app helps MSME merchants
manage their businesses by tracking all their transactions including credit, expense and
sales, inventory, and helping merchants get cash flow visibility through business reports.
BukuWarung has been used by 6.5 million+ users across 750+ locations. They are
already recording over $15 million worth of transactions, and processing $1.2 billion in
payments. With their high market penetration, they are already leading the market with
over 95% market share.
BukuWarung is backed by top tier VCs globally: Y-Combinator, AC Ventures, Quona
Capital, East Ventures, Golden Gate Ventures, Rocketship.vc, Tanglin Venture Partners
and other strategic angel investors.
What you will do:
Own Retail Product: Define and execute the product roadmap for QRIS and retail payment acceptance
Market Adaptation: Adapt retail products to a new market — localization, regulatory compliance, local payment methods
Merchant Acquisition: Partner with Business and Operations teams to drive merchant onboarding and activation
Partner Integration: Work with payment partners and acquirers to enable seamless payment acceptance
Define Success Metrics: Establish and track KPIs including active merchants, transaction volume, and merchant retention
Cross-Functional Collaboration: Work closely with Engineering, Design, Operations, and Business teams to deliver on roadmap
User Research: Understand merchant needs, pain points, and behaviors to inform product decisions
What we're looking for:
5+ years in product management, ideally in commerce, fintech, or payments
Hands-on experience with merchants and a track record on growth problems
Familiarity with SEA markets and payment acceptance or merchant acquiring
Sharp analytical instincts — you make decisions with data, not gut alone
Comfortable running user research end-to-end, from interviews to insights
Experience shipping integrations with external partners
Thrives in ambiguity, works well across remote teams, and communicates with clarity
Familiar with agile ways of working
AI Mindset
At BukuWarung, we are an AI-first product team. We expect all PMs to leverage AI tools
to multiply their output and impact. Prior experience in leveraging AI or building products
with AI strongly preferred.
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