About BukuPay

BukuPay is the payments arm of BukuWarung, one of Southeast Asia's leading MSME fintech platforms. Built on a proven model that has helped millions of small and medium businesses across Indonesia manage transactions, track cash flow, and grow — we're now bringing that same know-how to the Philippines together with local strategic partners.

We're at an exciting early stage in the Philippine market, which means you'll be one of the first boots on the ground, building the merchant base from scratch and shaping how BukuPay shows up in this market. This is a high-ownership, high-visibility role.

BukuWarung is backed by Y-Combinator, AC Ventures, Quona Capital, East Ventures, Golden Gate Ventures, Rocketship.vc, and Tanglin Venture Partners.

About the Role

BukuPay PH is scaling its merchant acquisition and payments distribution across the Philippines through a fleet of ~200 Sales Field Agents. We're looking for a Head of Field Sales to lead this fleet end-to-end — someone who sells personally, understands the ground reality of each territory, and makes the daily call on where the fleet should be deployed to maximize sales.

This is a working sales leader role, not a pure people-manager seat. You'll be as close to the field as you are to the numbers — reading daily performance, adjusting area coverage on the fly, and driving the fleet toward targets through sharp territory strategy.

What You'll Do

• Sales Leadership & Daily Area Strategy

  • Personally drive sales execution and hold ultimate accountability for the fleet's numbers

  • Analyze daily/weekly field performance by area and decide where the fleet should focus next — reallocating field agents across territories based on merchant density, conversion trends, and competitive activity

  • Build a sharp, ground-level understanding of each territory: merchant concentration, saturation, and untapped pockets

  • Continuously test and refine area coverage strategy, not just execute a fixed routing plan

• Fleet & Team Management (~200 Sales Field Agents)

  • Own end-to-end performance management of the ~200-strong Sales Field Agent fleet across all assigned regions

  • Set, cascade, and track daily/weekly/monthly sales targets and KPIs down to area and individual level

  • Recruit, onboard, and train new field agents in partnership with vendor/agency partners

  • Build and manage working schedules, shift coverage, and daily field deployment plans

• Vendor & Agency Management

  • Manage relationships with manpower/vendor agencies (e.g. PEI, TMPI) supplying field agents

  • Monitor agency SLAs, headcount fulfillment, and contract compliance

  • Handle escalations, underperformance, and offboarding/removal processes with vendor partners

• Performance & Reporting

  • Track fleet productivity, merchant acquisition numbers, and attrition against targets

  • Build and maintain performance dashboards/trackers for leadership visibility

  • Identify underperforming areas/agents and drive corrective action plans

• Field Operations

  • Conduct regular field visits to monitor agent conduct, merchant quality, and process adherence

  • Ensure compliance with company policies (working hours, code of conduct, incentive structures)

  • Partner with Area/Regional leads to solve on-ground operational issues quickly

• Cross-functional Collaboration

  • Work closely with Product, Growth, and People Ops to align field execution with company priorities

  • Feed field insights back into incentive design, territory planning, and process improvements

What We're Looking For

• 15-20 years in field sales, distribution, or fleet/agent-based sales models (fintech, telco, FMCG, or similar direct sales industries), with substantial experience leading at Head/senior leadership level

• Proven, hands-on sales track record — this person sells and leads by example, not just from a dashboard

• Experience managing large, distributed field teams of 150+ agents (own hires and/or third-party vendor agents)

• Sharp instinct for territory/area strategy — reading ground signals and reallocating field resources daily

• Experience managing manpower/vendor agencies and holding them to SLAs

• Comfortable with high field presence — this is not a desk job

• Data-driven: comfortable building and reading performance trackers/dashboards to inform daily area decisions

• Strong people leadership — training, motivating, and holding a large frontline team accountable

• Based in or willing to be based in the Philippines with regional travel

Nice to Have

• Strong background in retail — this is strongly preferred over other industry backgrounds

• Experience in payments, fintech, or MSME-focused distribution

• Prior experience scaling a field team from early stage