Carrum’s mission is to transform the healthcare system and deliver an unmatched experience for patients. For those passionate about changing healthcare and ready to eliminate surprise bills, poor quality, and high prices, Carrum offers an entrepreneurial, cutting-edge environment where that impact is possible Carrum is at a critical inflection point in its growth, targeting ~80% year-over-year revenue expansion. Achieving this requires success across two parallel growth engines: continuing to expand the number of customers on the platform through employer partnerships, while dramatically increasing utilization among existing members. The VP of Growth Marketing will lead the second pillar, building a best-in-class B2C engagement engine that connects members with high-quality care at the moment they need it most. Because reaching the right patient at the right time—before they become a “missed surgery” —is one of the most complex engagement challenges in digital health, Carrum believes B2C marketing must become a true company superpower. Reporting to the Co-Founder Brent Nicholson, this leader will architect the strategy, systems, and team required to drive measurable engagement and utilization, with the goal of delivering 20%+ year-over-year utilization growth and establishing a new benchmark for patient engagement across the digital health ecosystem.

You’re excited about this opportunity because you will...

• Own and scale Carrum’s B2C marketing strategy, building the engagement engine that drives
• awareness, activation, and utilization across millions of covered lives.
• Drive measurable utilization growth, designing programs and campaigns that connect members to care
• at the right moment in their healthcare journey.
• Lead full-funnel marketing strategy, from awareness and education through conversion and ongoing
• engagement, ensuring every stage of the member journey is optimized for impact.
• Develop and execute a data-driven growth marketing strategy across lifecycle and digital channels
• including email, SMS, direct mail, and paid/organic digital channels.
• Integrate high-touch conversion strategies, incorporating phone outreach and personalized engagement
• into marketing workflows to increase member activation and care utilization.
• Partner closely with Product, Sales, and Customer Success to ensure a seamless experience across
• employer onboarding, member engagement, and care navigation.
• Lead product marketing and messaging, translating complex healthcare and value-based care concepts
• into clear, compelling narratives that resonate with consumers and employer stakeholders.
• Architect and optimize Carrum’s marketing technology ecosystem, leveraging a modern MarTech stack
• and emerging AI capabilities to drive hyper-personalization, testing, and continuous learning.
• Map and analyze the entire customer journey, identifying friction points and “holes in the funnel” while
• implementing experiments to improve engagement and conversion.
• Establish rigorous performance measurement, benchmarking results against best-in-class standards and
• ensuring marketing investments drive clear ROI.
• Recruit, develop, and lead a high-performing marketing team, fostering a culture of experimentation,
• accountability, and cross-functional collaboration.
• Serve as a key strategic partner to the executive team, ensuring marketing plays a central role in
• Carrum’s growth strategy and long-term category leadership.

We’re excited about you because…

• 12–15+ years of progressive marketing leadership experience, with a track record of driving measurable growth.
• Full-stack marketing expertise, with demonstrated ownership of the entire strategy → execution → analysis loop and the ability to drive results across the full customer journey.
• Deep expertise in performance and growth marketing, including measurable acquisition and lifecycle channels.
• Healthcare, digital health, or regulated-industry experience preferred (but not required), with working knowledge of HIPAA, SOC2/HITRUST, and healthcare data standards
• Proven ability to build high-trust, high-performance cultures while managing competing priorities under tight deadlines
• Entrepreneurial mindset: comfortable with ambiguity, resourceful, and biased toward action withhands-on engagement
• Intellectually curious with high emotional intelligence and a collaborative approach across all functions
• Inspired by Carrum’s mission, opportunity, and momentum; brings urgency, accountability, and a long-term builder’s mindset.
• Values-driven and low-ego, with a desire to solve meaningful problems and improve the healthcare system.
• A proven change agent with high EQ who elevates teams, strengthens culture, and builds alignment across functions.
• Entrepreneurial, scrappy, and comfortable rolling up sleeves—balancing vision with hands-on execution.