Role Overview

We are looking for a content specialist and growth enthusiast to join our team. In this role, you won't just be "driving traffic"; you will be responsible for defining how our product lives in the mind of the consumer. You will bridge the gap between what we built and why the user needs it, using organic channels (Search and Social) to tell that story.

What You’ll Do

• Content-Led Growth: Create and optimize organic content that maps to the entire marketing funnel from top-of-funnel educational guides to bottom-of-funnel product comparisons.

• Social Content Strategy: Monitor the social presence of Cashfree and create content strategy for social channels.

• SEO Performance: Track SEO performance metrics and use the metrics feedback to optimize content.

• Product Positioning: Develop deep understanding of key products of Cashfree and create the content strategy based on that.

• The "Organic-to-Product" Journey: Audit the landing page experience for organic visitors. Ensure that the promise made in a Google search result is actually delivered within the product UI.

• Competitive Intelligence: Monitor how competitors are positioning their features and identify "white space" where we can win through organic authority.

The Ideal Profile

• The Content Marketer: You understand that SEO/GEO/AEO are just tools driven by content; you’re also interested in copywriting, psychology, and user experience (UX).

• Strategic Thinker: You don't just look at "Volume" and "Difficulty"; you look at "Intent." You can explain why a specific search term is more valuable to the business than another.

• Data-Informed Creative: You can write a compelling headline, but you also want to see the A/B test results to see if it actually worked.

• Communication Guru: You can translate complex product features into simple, "human" benefits that rank well and convert better.

Requirements & Qualifications

• Strong interest in content marketing, seo and product marketing.

• Excellent writing skills with a focus on "Benefit-First" communication.

• Well versed in long form and short form content.

• Familiarity with WordPress, or a fast learner who can pick it up quickly.

• Genuine curiosity about B2B products and how businesses actually use payment infrastructure.

• Good understanding of social media channels like youtube, reddit, quora etc.

• Familiarity with the "Organic Funnel" (Awareness → Consideration → Conversion).