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SEO Specialists

Job type: Full Time · Department: Digital Marketing · Work type: Hybrid

Mumbai, Maharashtra, India

About the Role:

As a Senior Associate - SEO  you will be responsible for aiding in implementing effective SEO strategies to improve a website's organic visibility and ranking. The role involves conducting keyword research, optimizing on-page elements, analyzing site performance, and executing link-building.

What will you do:

  • Strong understanding of keyword analysis and identifying right search intent for relevant keywords

  • Create comprehensive content briefs for internal SEO writers and the content marketing team at CleverTap.

  • Identify and capitalize on content creation opportunities to enhance website visibility.

  • Address and resolve historical content duplication issues to improve search rankings.

  • Optimize new content upon receipt from writers and assist with WordPress publication.

  • Conduct technical SEO audits to identify pain points, suggest enhancements, and drive solutions.

  • Work closely with content marketing and website development teams to communicate requirements and execute tasks

  • Track SEO performance, analyzing the impact of published content and overall organic search metrics.

  • Proactively identify and address content backlogs and unresolved SEO issues.

  • Stay up to date with SEO trends, Google algorithm updates, and global best practices through case studies.

What we are looking for:

Must have:

  • 4-5 years of core SEO experience, either in an agency or in-house.

  • Strong grasp of keyword analysis, identifying the right search intent, and optimizing for relevant keywords.

  • Proficiency in industry-leading SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Trends.

  • Understanding of off-page SEO, including backlinks, outreach, and link-building strategies.

  • Technical & On-Page SEO Skills

  • In-depth knowledge of on-page SEO, from meta-tags, content optimization, and internal linking to image optimization.

  • Strong understanding of technical SEO, including crawlability, XML sitemaps, redirects, indexation, content duplication, website performance, schema markup, and more.

  • Experience with Google Search Console, analyzing its metrics and identifying areas for improvement.

  • Familiarity with GA4, navigating dashboards, and extracting key insights to assess SEO performance.

Good to have:

  • WordPress publication experience and knowhow of how to navigate the CMS

Measures of Success:

  • Steady growth in organic traffic, driven by data-backed strategies and continuous optimization

  • High-quality content optimization, ensuring every page is primed for search visibility and user engagement

  • Consistent content optimization output, balancing speed and effectiveness to scale impact

  • Proactive technical SEO improvements, resolving site issues to enhance performance, indexing, and search rankings

Who will you report to: Senior Manager - Digital Marketing

Why join us

  • Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.

  • You are passionate about technology and its impact on the high-growth mobile technology space

  • Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.

  • Flourish in an Environment that Nurtures Growth and Curiosity

Learn More

Get to know us better before you apply!

Check out our product documentation, engineering blog, and customer stories to see how we work and what we value.

About CleverTap:

CleverTap is the world’s leading AI-first, all-in-one customer engagement and retention platform, redefining how brands build lasting customer relationships in the Agentic era. Powered by its proprietary CleverAI™ Decisioning Engine and the Agentic Universe, CleverTap enables autonomous, real-time decision-making that helps organizations deliver 1:1 individualized experiences at scale while maximizing ROI.

Its unified platform brings together an AI-native Personalization Engine, automated Journey Orchestration, its proprietary Customer Data Platform – TesseractDB™, and deep customer and product analytics to power truly intelligent, self-optimizing engagement across channels including mobile, web, email, SMS, WhatsApp, and more. By seamlessly connecting data, insights, and activation, CleverTap ensures every interaction is contextual, coordinated, and conversion-driven.

Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines and a Strong Performer in The Forrester Wave™, CleverTap is at the forefront of the shift from campaign-led marketing to agent-led growth. Trusted by more than 2,000 global brands including IKEA, Tesco, Burger King, Levi’s, Decathlon, Domino’s, 7-Eleven, Jio, Grab, Carousell, and Emirates NBD, CleverTap helps businesses drive measurable growth through meaningful, autonomous customer engagement.

Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has 600+ employees across offices in the US, Europe, the Middle East, Asia, and LATAM.

For more information, visit https://clevertap.com/ or follow us on Linkedin and X.Join us in shaping the future of engagement.

CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace. 

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