About the Company

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commits itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our people are Bold, Authentic, Purposeful and Inspired

Our people are not Perfect, Traditional, Complacent or Cautious

About the Role

We are looking for a Sr. Web & Social Media Manager who lives at the intersection of performance marketing, user experience, and brand storytelling. You will be responsible for our global website and subdomains, ensuring they are not only beautiful and functional but also high-converting engines for growth and brand awareness. You will lead our organic social strategy and help develop our inbound content engine, staying ahead of the curve by evolving our SEO strategy into the era of generative engine optimization (GEO) and AI overviews (AIOs). You will also manage our social media accounts, bringing creativity and life to our online presence. 

Key responsibilities

Website Strategy & CRO (Conversion Rate Optimization)

• Web Ownership: Lead the end-to-end refresh, maintenance, and evolution of the Cover Genius website and all global subdomains.

• Performance Optimization: Execute a rigorous A/B testing roadmap. Constantly iterate on messaging, CTA placement, and UI/UX to improve conversion rates.

• User Experience: Optimize for "scroll" and engagement, ensuring a seamless journey from landing page to lead capture.

• Technical Health: Partner with developers to ensure site speed, mobile responsiveness, and technical stability.

SEO and GEO Strategy and Execution

• Future-Proofing Search: Build and execute a strategy that moves beyond traditional keywords into Generative Engine Optimization (GEO) and AI Overviews (AIO).

• Content Engine: Research, write, and produce high-impact, top-of-funnel content, including blogs, guides, pillar pages, and landing pages designed to capture search intent.

• Video Integration: Champion short-form video content as a tool for both social engagement and SEO/AIO reach.

• Reporting and Analytics: Own SEO and GEO from top to bottom, establishing a baseline for our SEO and GEO posture, creating a strategy for growth, and implementing that strategy site-wide.

Social media and community management

• Channel Mastery: Manage and grow the Cover Genius brand presence on LinkedIn, Reddit, TrustRadius, and other social channels.

• Engagement: Develop a distinct voice for different platforms, measure and report on success, and increase reach and engagement.

• Social Selling/Advocacy: Empower the broader team with content and strategies to amplify our reach through employee advocacy.

Analytics and inbound marketing

• Full-Funnel Tracking: Own the reporting for all organic inbound channels.

• Data-Driven Insights: Use Google Analytics, Hubspot, and Google Search Console to provide weekly/monthly insights on site traffic, conversion health, and social sentiment.

• Attribution: Work to refine our understanding of how organic content and social touchpoints contribute to the overall sales pipeline.

What you will bring

• Experience: 6+ years in digital marketing, web management, or growth marketing, ideally within B2B SaaS, FinTech, or Insurtech.

• Web Proficiency: Experience with CMS platforms (HubSpot, WordPress, or Webflow) and a solid understanding of UI/UX principles.

• CRO Mindset: Proven track record of running A/B tests (using tools like Optimizely, VWO, or Hotjar) that resulted in measurable conversion lifts.

• SEO/AI Savvy: You aren’t just "doing SEO.” You understand how LLMs and AI search engines are changing the landscape and are ready to experiment with GEO tactics.

• Creative Execution: Strong copywriting skills with the ability to turn complex insurance concepts into engaging short-form video or long-form guides.

• Platform Knowledge: Native-level understanding of LinkedIn and Reddit algorithms; experience managing reputation on platforms like TrustRadius or G2.

• Analytical Rigor: Proficient in GA4, web tracking tools, and Excel/Google Sheets; able to turn raw data into a narrative for leadership.

What you will have

• Resourceful Creativity: A "builder" mindset with the ability to find creative solutions and execute high-impact experiences even when resources are lean.

• Strategic Project Orchestration: Exceptional organization and project management skills with a keen eye for detail.

• Resilient Communication: A master communicator who can influence diverse stakeholders and remain agile in a fast-paced environment.

• Outcome-Oriented Tenacity: A results-driven attitude with a passion for continuous improvement and enhancing the partner experience.

Why Cover Genius?

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?  

• Flexible Work Environment - Our teams are hybrid. We work from home on a Wednesday and Thursday and attend the office on Monday, Tuesday and Friday with flexibility around start/finish times.

• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.

• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.

• Work with like-minded people who are passionate about both the work we're doing and giving back. 

• Our CG Gives programs enable us to all become philanthropists through our peer recognition and rewards system.

• Social Initiatives - pictures speak a thousand words!

Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!

* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes. To ensure a fair evaluation, we may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application. For detailed information about how we handle your data and our use of AI, please review our full Privacy Policy.

*The cash compensation range for this role is $100,000- $125,000