About the Company

Cover Genius is a Series E Insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Hopper, Skyscanner, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee.

Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year. Our team and products have been recognized sed with dozens of awards including by the Financial Times who ranked Cover Genius as the #1 fastest growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commits itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are Bold, Authentic, Purposeful and Inspired  

Our People are not Perfect, Traditional, Complacent or Cautious 

About the Role

As an Insurance Content Owner, you are the strategic architect of our insurance narrative. You won’t just execute content; you will own the end-to-end insurance content strategy for all product launches, ensuring that every touchpoint in the customer journey is clear, transparent, and human.

To drive success in this role, you must be a "Plain English" evangelist with a passion for dismantling complex legalese. You will lead the production of insurance documentation that is so simple and jargon-free that a non-expert can understand their coverage instantly.

At Cover Genius, we view technology as a force multiplier. You are a modern content strategist who naturally integrates AI into your daily workflow to scale high-quality content, conduct readability audits, and optimize the "CG Voice" across our global platform. Working at the intersection of Insurance, Legal, and Product teams, you will act as the final gatekeeper for our brand voice, ensuring that compliance never comes at the cost of clarity.

Key Responsibilities

• Content Strategy & AI-Powered Governance: Own the end-to-end insurance content strategy. You will establish a human-centric, jargon-free voice and leverage AI as a force multiplier to ensure this "Plain English" standard is applied consistently and efficiently across all products and markets.

• The Plain English Standard: Lead the production of all product content to ensure it is jargon-free and transparent. Content must be specifically crafted so that a layperson can understand their coverage instantly.

• AI-Driven Testing and Optimization: Utilize AI tools to conduct readability audits, sentiment analysis, and automated QA testing. You will ensure that every string of content meets our quality standards before it goes live on the XCover platform.

• Regulatory and Compliance Leadership: Ensure all documentation meets rigorous regulatory requirements while maintaining a clear and user-friendly tone. You will prove that compliance does not have to be dense or difficult to navigate.

• Product Lifecycle Management: Oversee the creation and approval of insurance content for new product launches. You will act as the final gatekeeper for the brand voice across all XCover touchpoints.

• Platform and Systems Ownership: Manage and optimize the internal CMS to ensure that simplified content is accurately mapped, tested, and localized across the CMS platform.

• Stakeholder Collaboration: Act as the translator between technical Insurance Product Managers and the end customer. You will convert complex policy details into accessible and engaging messaging.

Skills & Experience:

What you will bring:

• Experience: 5+ years in product content or UX writing within Insurtech, Fintech, or a similarly complex regulated industry.

• AI Fluency: You are an early adopter of AI who sees technology as a partner. You have a proven ability to use AI tools (such as Gemini, Claude, or specialized content AI) to brainstorm, draft, and refine high-quality content.

• Quality Oversight: You possess the critical eye needed to audit AI-generated content for accuracy, empathy, and compliance ensuring the "human" element is never lost in automation.

• The Human Lens: A proven portfolio of transforming dense or technical documents into simple and conversational prose without losing the underlying meaning or compliance.

• Strategic Writing: Superior writing, editing, and proofreading skills with a mastery of Plain English principles and the ability to apply them to insurance disclosures and policies.

• Technical Proficiency: Experience managing content within a CMS and understanding how string-based content fits into a SaaS or API-driven architecture.

• Project Leadership: Experience leading content strategy for medium-to-large scale product launches, managing timelines and stakeholders in a high-growth environment.

• Education: Bachelor’s degree in Communications, Journalism, Law, or a related field. 

What you will have:

• Operational Excellence: Superior organizational skills with the ability to take full ownership of projects, managing complex dependencies to deliver high-quality work against tight deadlines.

• Global Mindset: Mastery of Plain English principles with the ability to create content that scales. Experience collaborating with Translation and Localization teams to ensure the brand voice remains consistent across different languages and cultures.

• Strategic Adaptability: The ability to thrive in a high-growth, fast-paced environment. You are comfortable with ambiguity and can pivot quickly as product requirements or market regulations evolve.

• Collaborative Influence: A natural ability to build bridges between Technical, Legal, and Product teams, advocating for the user’s experience while respecting the guardrails of the insurance industry.

• Tech-Forward Problem Solving: A proactive approach to identifying bottlenecks in the content lifecycle and implementing modern solutions (such as AI or CMS optimizations) to solve them.

Why Cover Genius?  

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?  

• Flexible Work Environment - Our teams are hybrid. We work from home on Wednesdays and Thursday and attend the office on Monday, Tuesday and Friday with flexibility around start/finish times.

• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.

• Social Initiatives - pictures speak a thousand words!

Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!

* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes. To ensure a fair evaluation, we may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application.  For detailed information about how we handle your data and our use of AI, please review our full Privacy Policy.