About Cover Genius

Cover Genius is the global infrastructure for embedded protection. Active in over 60 countries and all 50 US States, we protect the customers of the world’s largest digital companies, including Klarna, Revolut, Stripe, Priceline, Agoda, Booking.com, Turkish Airlines, Tongcheng Travel, eBay, and Uber, with seamless, end-to-end experiences. Cover Genius has protected more than 73M customers globally across 240M policies with USD $3.2BN in gross written sales. 

Coming off a stellar year with 40% YoY revenue growth and a recent $100M capital raise, putting our valuation at $1.9BN, we are accelerating into our next phase of growth. As part of our team, you’ll help drive our AI-first roadmap, developing hyper-personalization engines, agentic distribution, and automated claims infrastructure, while building the scalable technology powering the fast-growing $70B embedded protection market.

Our people are: Accountable, customer-obsessed, collaborative, driven

Our people are not: Passive, defensive, siloed, hesitant

About the Role

As a Product Marketing Manager on our Marketing Team, you will own the messaging and positioning for one or more of our verticals or product lines, build the content and collateral that moves deals forward, and help define how Cover Genius shows up in the market. To drive success in this role, you will have at least 5 years of experience in product marketing (ideally in B2B SaaS, fintech, or a platform business) and a track record of making complex technical products legible to non-technical buyers.

As a Product Marketing Manager you will develop messaging frameworks, create sales enablement content, run competitive analysis, and partner with our Product team on promoting activation and adoption.  Regular collaboration with sales, product, design, and the broader marketing team will be key in ensuring deals are moved forward, messaging gaps are closed quickly, and positioning stays sharp as the market evolves.

Key Responsibilities

• Develop and own messaging frameworks for assigned verticals, translating complex platform capabilities into clear, outcome-oriented narratives for enterprise buyers.

• Create and maintain key sales enablement content, including pitch decks, one-pagers, battle cards, objection handlers, and RFP responses.

• Run ongoing competitive analysis to ensure our positioning remains sharp and relevant as the market evolves.

• Collaborate closely with sales, product, and design to understand win/loss dynamics, position new capabilities around business outcomes, and bring content to life across channels.

• Partner with our Product team on promoting activation and adoption for existing capabilities, while driving enablement with the GTM team.

• Leveraging AI to compress the feedback loop between field insights and updated collateral.

What you will bring

• 5+ years in product marketing, ideally in a B2B2C SaaS, fintech, or platform business.

• Demonstrated experience driving GTM enablement and partnering with the Product team on promoting activation and adoption.

• Track record of taking a complex, technical product and making it legible to a non-technical buyer as part of creating enterprise-facing sales collateral that has directly supported revenue.

• Evidence of leading AI tool adoption in a marketing context, not just personal use, but helping a team level up.

• Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable.

What you will have

• Strong writer: You can move between a strategic positioning document and a punchy one-pager without losing the thread.

• Comfortable with ambiguity: we're building a category, which means the playbook isn't always written yet.

• Analytically sharp: You think in frameworks and don't rely on assumptions. You use data to validate messaging bets, know how to measure what matters, and are quick to pivot or A/B test your approach when the metrics tell you there's room for improvement.

• Collaborative by default: PMM at Cover Genius is a force multiplier for sales, account management, product, and the broader marketing team—you will actively drive cross-functional partnership to achieve objectives.

🤔 Why Cover Genius?

At Cover Genius, we create magic by turning the archaic into the extraordinary. We take one of the world’s oldest and most complex industries and reinvent it with world-class technology. Cover Genius doesn’t just disrupt legacy insurance; we make the impossible feel effortless. Our operating principles guide our mission: 

• Make today matter: We deliver with urgency and excellence. We act decisively, move with intention, and hold a high bar.

• Act with accountability: We own our commitments  and take pride in delivering results that move us forward.

• Grow together: We are a collective of curious minds. We learn from wins and setbacks, share knowledge generously, and elevate each other every day.

• Inspire Each Other: We push each other to think bigger and pull together to go further.

• Champion Our Customers: We lead with empathy and center the customer, turning complex disruptions into seamless moments of trust.

• Flexible Work Environment - Our teams are hybrid. We work from home on a Wednesday and Thursday and attend the office on Monday, Tuesday and Friday with flexibility around start/finish times.

• Don't just take our word for it - hear about our culture straight from our people here: story time.
  

Ready to make an impact? If you’re looking for a place where you’ll be challenged, trusted, and empowered, we’d love to meet you.

The Legal & Privacy Stuff

Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

By submitting your application, you acknowledge that we may collect, store, and process your personal data for recruitment purposes. To ensure a fair evaluation, we may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application. For detailed information about how we handle your data and our use of AI, please review our full Privacy Policy.

*The cash compensation range for this role is $125,000- $165,000.