About Daybreak

We help millions breathe easier at night — so they can sleep better and live healthier. Our custom-fit sleep apnea dental device empowers patients to take control of their health by allowing doctor-directed care to unfold completely at home. We are committed to making the path to better health as convenient as possible by guiding every step, from virtual doctor visits to insurance billing. With Daybreak, better sleep isn’t just a dream. It’s a reality. (thedaybreak.com)

Role Overview

We're looking for a Senior Principal Designer to own and implement Daybreak's visual identity and brand consistency across all touchpoints — from digital product to marketing, print, and packaging. This is a high-impact, hands-on role for someone passionate about design systems and creative execution.

What You'll Do

Brand Systems & Visual Identity

• Own and implement Daybreak's visual identity across all channels

• Maintain and operationalize the brand style guide and ensure consistency and quality across digital and physical media

UI/UX & Digital Product

• Design and iterate on patient-facing web and app interfaces, from flows and wireframes to polished UI

• Maintain and evolve Daybreak's design system in Figma

• Collaborate with Product and Engineering to ship clean, intuitive experiences

• Design landing pages, web components, and conversion-focused page layouts

⠀Marketing & Advertising Creative

• Manage and organize a repository of Daybreak’s brand assets and approved creative media

• Design static ad creative for paid channels (Meta, Google)

• Produce email and lifecycle visuals, banners, and campaign assets

• Partner with Marketing team on landing pages and A/B testing to improve paid campaign efficiency

⠀Print, Packaging & Patient Materials

• Design and produce packaging, inserts, and physical product collateral

• Own print production files from design through print-ready delivery

• Lead the design and production of conference and industry event materials, including presentation decks, booth environments, signage, branded merchandise, and promotional collateral — ensuring a cohesive, high-impact brand presence

• Partner with Commercial Sales and Account Management to develop polished, on-brand enablement materials such as one-pagers, brochures, case studies, sell sheets, and client-facing presentation decks that support revenue growth

⠀Collaboration & Freelance Management

• Partner closely with Tech, Product, Clinical, and Ops teams

• Brief and manage freelancers or external vendors if the need arises

What We're Looking For

Required

• 5+ years of experience in a design role spanning both digital and physical media

• Strong portfolio across design systems, UI/UX, marketing creative, and print/packaging work

• Strong attention to detail for modern design and willingness to expand on a pre-existing brand guide

• Strong proficiency in Figma for digital product and UI work

• Strong proficiency in Adobe Illustrator, Photoshop, and InDesign for print and static creative

• Comfortable with photo editing and retouching

• Comfortable operating as a solo designer and owning output end-to-end

⠀Nice to Have

• Front-end UI sensibility (understanding of HTML/CSS constraints, developer handoff)

• Experience with A/B testing creative or collaborating with a growth team

• Experience in minor motion design (After Effects, etc.)

Benefits

Medical, dental, and vision insurance · 401(k)

Daybreak is an equal opportunity employer. We are committed to building a diverse, inclusive team and to creating a workplace where everyone can thrive. All employment decisions are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.