Strategy & Operations Lead - Category

About Goodera

Goodera is the world’s leading platform for employee engagement, helping companies build meaningful, purpose-driven workplace experiences through employee volunteering. We partner with 500+ enterprises, including 75 Fortune 500 companies like IBM, ServiceNow, and Amazon to help teams connect with purpose while driving social impact. Operating across 100+ countries and 30+ languages, Goodera delivers hosted volunteering and team engagement experiences - virtual, in-person, and hybrid - through a network of 2,500+ hosts. In 2025 alone, we facilitated 10,000+ experiences engaging over 500,000 employees worldwide. With consistent 100% YoY growth and profitability since April 2024, Goodera is backed by leading investors including Elevation Capital, Nexus Venture Partners, Omidyar Network, Zoom Ventures, xto10x, and Ursula Burns.

Goodera enables end-to-end employee engagement programs, with a core focus on corporate volunteering. We help organizations design and deliver meaningful experiences that drive both employee engagement and social impact.

What we do:

• End-to-end program management: Design and execute corporate volunteering initiatives from concept to completion

• Curated opportunities: Match organizations with the right experiences from our global catalog of volunteering activities

• Program planning & participation: Support timelines, campaigns, and communications to drive employee registrations

• Hosted experiences: Deliver engaging, high-quality sessions led by trained Goodera hosts who guide, orient, and contextualize each experience

• Impact measurement: Track, measure, and communicate both employee engagement and social impact outcomes

As we continue to grow, Goodera is exploring avenues of expanding beyond volunteering into a broader suite of employee engagement offerings including team building, culture-building, and purpose-driven experiences. 

Role Overview

Goodera's Category team is building and scaling many offerings at once: kits, kiosks, off-sites, skills-based and AI programs, and new SKUs across causes. You will build the infrastructure that lets all of them move faster and stay consistent. You'll own the systems behind the category: where materials live, how event briefs are structured, how activities move from idea to blockbuster, how campaigns are planned, and how performance is reported. You'll work alongside the Category Managers, Experience and Activity Designers, Content, Product, and GTM.

Key Responsibilities

• Category Ownership & P&L Management

  • Establish dashboards to track end-to-end performance of multiple volunteering offerings, including revenue, margins, and scalability

  • Support decisions on pricing, cost structures, and unit economics to ensure commercial viability and profitability

  • Track SKU-wise performance metrics and drive continuous optimization of revenue and margins

  • Identify opportunities to expand, refine, or sunset offerings based on business impact

• Process Definition & Playbook Development

  • Define and institutionalize the category launch process: stage gates from market validation → offering definition → pilot → operational readiness → GTM launch, with clear criteria 

  • Co-create the activity development process with the Experience Design team: how new activities move from concept → design → pilot → blockbuster promotion, including success criteria and pilot protocols

  • Build the offering brief template and standards that govern what "definition-complete" means for every category × format combination

  • Document these as reusable playbooks so new category launches don't reinvent the process

• Category Infrastructure

  • Build and run the infrastructure that gets every offering ready for execution at scale, so a new SKU can be sold, sourced, and delivered consistently in any city. This includes, but is not limited to, activity development pipeline, material hub, event briefs, vendor management, pricing models, feedback logs, campaign calendars, etc.

  • Keep each system adopted and current: clear owners, update cadences, and regular audits

• Product Marketing & GTM Enablement

  • Own positioning, messaging, and storytelling for each offering to ensure they are differentiated, scalable, and aligned with client needs

  • Develop sales enablement materials (decks, brochures, case studies, pitch narratives)

  • Partner with GTM teams to drive demand generation and successful deal conversion

  • Ensure clear articulation of value proposition, impact, and differentiation

• Cross-functional Collaboration & Execution

  • Work closely with Experience, Partnerships, Product, and GTM teams to bring offerings to life

  • Ensure alignment between category strategy, execution, and customer experience

  • Drive execution across teams to ensure timely delivery and high-quality outcomes

About you

• 5-7 years of experience in strategy consulting, category management or Founder / Co-founder experience in 0 to 1 environments

• Experience owning or contributing to P&L, pricing, or revenue-driven initiatives

• Strong storytelling and communication skills, especially for sales and marketing contexts

• Ability to work across teams and influence without authority

• Owner mindset: comfortable owning outcomes, including revenue and profitability

• Strategic + execution-oriented: can think big and also drive day-to-day progress

• Strong commercial acumen: understands pricing, margins, and what drives growth

• Customer-centric thinker: deeply understands what clients value and why