Vice President, Product & Growth Marketing

About iBase-t

iBase-t helps the world's leading manufacturers build some of the most complex and mission-critical products on the planet. Our Solumina platform enables Aerospace & Defense, Industrial Manufacturing, and Energy organizations to improve manufacturing execution, quality, compliance, and operational performance across highly regulated environments.

As manufacturers embrace AI and digital transformation, iBase-t is uniquely positioned to help customers transform how work gets done. Solumina brings together manufacturing execution, operational intelligence, and AI to improve productivity, quality, and decision-making.

Backed by private equity and entering our next phase of growth, we are seeking an exceptional marketing leader to help shape our market strategy, accelerate growth, deepen customer engagement, and strengthen our position as the leader in intelligent manufacturing execution.

Position Summary

The Vice President of Product & Growth Marketing is a key executive leader responsible for defining how iBase-t brings its solutions to market, communicates value, engages customers, and accelerates growth.

This leader will oversee Product Marketing, Growth Marketing, Field Marketing, Customer Engagement, Content Strategy, and Go-to-Market execution. Working closely with Product Management, Sales, Customer Success, and Executive Leadership, the VP will translate complex technology into compelling market narratives, create scalable growth programs, build meaningful customer communities, and establish iBase-t as a recognized leader in AI-powered manufacturing execution.

This role is ideal for a strategic builder who enjoys creating markets, educating customers, developing high-performing teams, and connecting marketing strategy directly to business outcomes.

What You'll Own

Market Strategy & Category Leadership

• Define market positioning, messaging, and competitive differentiation across the Solumina portfolio.

• Shape iBase-t's market narrative around intelligent manufacturing execution, AI, digital thread, and operational intelligence.

• Develop market insights, competitive intelligence, buyer understanding, and segmentation strategies.

• Partner with executive leadership to strengthen thought leadership, customer engagement, and market influence.

Product Marketing & Go-to-Market

• Own global product marketing strategy and execution.

• Lead product launches and integrated go-to-market initiatives.

• Develop buyer personas, value propositions, messaging frameworks, and sales enablement programs.

• Partner closely with Product Management to translate product innovation into customer value and commercial success.

• Drive adoption of new capabilities across existing customers and new markets.

Growth Marketing

• Lead and optimize programs that generate qualified pipeline, support revenue growth, and accelerate customer expansion.

• Build demand generation, account-based marketing, digital campaigns, and marketing programs.

• Track performance measurement and reporting that connects marketing investments to business outcomes.

• Partner with Marketing Operations to optimize marketing performance through data, technology, analytics, and scalable processes.

• Continuously improve the buyer journey through testing, insights, and operational discipline.

Customer Engagement & Field Marketing

• Develop the strategy and programs that create deeper customer relationships and long-term advocacy.

• Lead customer engagement initiatives including the iBase-t User Conference, Executive Advisory Council, customer events, executive roundtables, webinars, and major industry conferences.

• Create experiences that connect customers, prospects, partners, and industry leaders.

• Partner with Sales and Customer Success to strengthen customer advocacy, references, and community engagement.

• Build programs that generate customer insight, loyalty, and growth opportunities.

Content & Market Education

• Lead the definition of the content strategy that fuels product marketing, growth marketing, customer engagement, and sales enablement.

• Build compelling thought leadership that educates the market on AI, manufacturing execution, digital thread, and operational excellence.

• Oversee customer stories, executive content, webinars, research, videos, campaign assets, and educational resources.

• Establish iBase-t as a trusted voice helping manufacturers understand the future of AI-powered manufacturing.

• Partner with executive leadership to amplify industry perspectives, customer insights, and market education initiatives.

Leadership & Team Development

• Lead, coach, and develop an established Product & Growth Marketing organization.

• Build a high-performing marketing culture focused on strategic thinking, collaboration, accountability, and measurable impact.

• Establish priorities, operating rhythms, and processes that enable the team to scale.

• Foster strong cross-functional alignment across Marketing, Product, Sales, Customer Success, and Executive Leadership.

Qualifications

Required

• 12+ years of progressive B2B enterprise marketing experience, including significant leadership experience in Product Marketing, Growth Marketing, or Go-to-Market leadership.

• Proven success marketing complex enterprise software or technology platforms.

• Experience developing positioning, messaging, and go-to-market strategies that drive measurable business results.

• Experience leading and developing high-performing marketing teams.

• Strong executive communication, storytelling, and presentation skills.

• Demonstrated ability to partner effectively with Product Management, Sales, Customer Success, and Executive Leadership.

• A data-driven approach with the ability to connect marketing activities to business impact.

Preferred

Experience in one or more of the following industries or technology domains is highly desirable:

• Aerospace & Defense

• Industrial Manufacturing

• Enterprise SaaS

• Manufacturing Execution Systems (MES)

• Industrial Software

• Digital Thread

• Product Lifecycle Management (PLM)

• Quality Management Systems (QMS)

• Asset Performance Management (APM)

• Maintenance, Repair & Overhaul (MRO)

• AI, analytics, or intelligent automation platforms

Experience launching AI-enabled products, educating markets around emerging technologies, or helping establish new technology categories is strongly preferred.

Why Join iBase-t?

This is a unique opportunity to shape the future of intelligent manufacturing.

iBase-t has decades of manufacturing expertise, an established enterprise customer base, a proven platform, and a significant opportunity to expand market leadership.

The Vice President of Product & Growth Marketing will help define how the industry understands AI-powered manufacturing execution, build deeper customer communities, create scalable growth programs, and transform market opportunity into measurable business results.

If you are energized by category creation, enterprise storytelling, customer engagement, AI innovation, and building marketing organizations that directly impact growth, we would love to hear from you.