About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity

We're seeking a highly skilled Principal Demand Generation Manager to lead our demand generation efforts at Iru. As a key member of our growth team, you will be responsible for developing and executing strategies that drive qualified leads and revenue growth.

The ideal candidate will have a proven track record of success in demand generation with a strong understanding of marketing automation, email marketing, and lead generation tactics. You'll collaborate closely with cross-functional teams including sales, product, and marketing, to ensure alignment and maximize impact.

What You'll Do

• Develop and execute strategies that drive qualified leads and revenue growth

• Develop multi-channel demand generation campaigns including email marketing, content marketing, and paid advertising

• Manage and optimize marketing automation platforms to ensure maximum efficiency and effectiveness

• Collaborate with cross-functional teams to ensure alignment and maximize impact

• Analyze complex data to drive business growth

• Execute A/B testing, personalization, and segmentation strategies to optimize campaigns

• Stay up-to-date with industry trends and best practices

What You'll Bring

• 5+ years of experience in demand generation with a strong background in marketing automation, email marketing, and lead generation tactics

• Proven track record of success in driving qualified leads and revenue growth with a strong understanding of metrics and data analysis

• Experience working with marketing automation platforms, such as Marketo or Pardot, and email marketing tools such as Mailchimp or Constant Contact

• Excellent communication and project management skills with the ability to collaborate with cross-functional teams

• Ability to analyze complex data and develop data-driven strategies to drive business growth

• Experience with A/B testing, personalization, and segmentation to optimize marketing campaigns

• Strong understanding of sales and marketing alignment, with the ability to develop and execute strategies that drive revenue growth.

• Ability to work in a fast-paced environment and adapt to changing priorities and deadlines

• Strong problem-solving skills with the ability to think critically and develop creative solutions to complex problems

Benefits & Perks

• Competitive salary

• 100% individual and dependent medical + dental + vision coverage

• 401(K) with a 4% company match

• 20 days PTO

• Flexibility to work from anywhere for up to 30 days per year

• Iru Wellness Week the first week in July

• Equity for full-time employees

• Lunch stipend provided Monday through Friday

• Up to 16 weeks of paid leave for new parents

• Paid Family and Medical Leave

• Modern Health mental health benefits for individuals and dependents

• Fertility benefits

• Working Advantage employee discounts

• Onsite fitness center

• Free parking

• Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.