We love the magic of memory keeping

At Journi, we’re on a mission to build the world’s most-downloaded printing app.

With over 10 million users worldwide, we help people turn their favorite moments into beautifully designed Photo Books and Prints. Our smart AI makes the process fast, simple, and joyful, so our users can spend less time editing and more time reliving their best stories.

As Head of CRM – Team Lead, you’ll lead and grow our CRM function end-to-end - from strategy to execution - and manage a team of six specialists. Together, you’ll engage and retain 6M+ contacts across 15+ international markets, turning great customer experiences into sustainable growth.

Your mission is to make CRM one of Journi’s strongest growth drivers. You’ll support your team, set clear priorities, and ensure our campaigns combine strong analytics, creativity, and excellent execution. You’ll work closely with teams across Journi - including UA, Product, Brand, Design, and Finance - and partner with leadership on forecasting and performance.

This is a high-impact role with real ownership and visibility; ideal for someone eager to shape how millions of customers experience Journi and build lasting relationships with our brand.

🚀 What you'll do

• Build, lead, and level up the CRM team by setting clear ownership and priorities, coaching for impact, and creating a culture of accountability, creativity, and continuous experimentation

• Own the CRM vision, roadmap, and creative bar by defining strong lifecycle and segmentation strategies and pushing the team to constantly raise the quality of storytelling, design, and engagement across email and messaging

• Drive CRM growth and revenue impact end-to-end by owning targets, forecasting, and performance, and optimizing key metrics such as retention, CLTV, frequency, and AOV through data-driven execution

• Run and evolve Journi’s multi-channel CRM engine by optimizing core channels (email, push, SMS, direct mail, in-app), testing new lifecycle touchpoints, and ensuring timely, relevant, and high-quality customer communication

• Turn product and brand into customer-first CRM stories by translating product value into engaging narratives, partnering closely with Brand, and using inspiration, community, and social proof to strengthen emotional connection and repeat engagement

• Scale CRM performance across markets by driving smart localization in core regions while maintaining clear global frameworks

• Act as a hands-on cross-functional leader by partnering with UA, Product, Brand, Design, and Finance, leading CRM impact in major seasonal moments, and serving as a sparring partner to the CMO and leadership team

• Be at the helm of a rapidly scaling global e-commerce brand in a high-growth phase that has big ambitions

• Work in a fast-paced, entrepreneurial environment where execution beats politics

• Lead a data-driven, high-performance marketing function with full ownership

• Collaborate with top-tier talent in marketing, product, and growth

🎒 Your bag of tricks

• CRM leadership experience: 5+ years in CRM, including 3+ years leading marketing teams, with a track record of building and scaling high-performing teams and developing people through a strengths-based approach

• Strategic and analytical mindset: Deep understanding of CRM KPIs and performance frameworks, strong ability to challenge assumptions, and experience with forecasting, budgeting, and revenue reporting

• Creative commercial instinct: Strong eye for messaging, design, and storytelling, with the ability to connect creativity to measurable business outcomes and build inspiring, community-aligned content

• CRM platform and analytics expertise: Hands-on experience with tools like Iterable, Braze, or similar, plus confidence working with BI/analytics platforms such as Tableau

• Lifecycle and product marketing strength: Strong retention and lifecycle focus, experience across pricing, loyalty, referrals, gamification, and in-app engagement, and the ability to translate customer needs into clear product value

• Growth-driven execution: Pragmatic, hands-on operator who scales CRM across channels and markets, embraces experimentation, and prioritizes impact over overengineering.

• Clear communication: Excellent written and spoken English

🔥 Nice-to-haves

• Experience in D2C, e-commerce, or subscription-based businesses

• Experience working with physical or personalized products

• Background in community-driven or UGC-focused brands

✨ What we offer

A happy team makes for a happy workplace. We wouldn’t be able to do what we do without our team, and that’s why we offer:

• A fair annual gross salary starting at EUR 70,000. Our final offer depends on your experience and qualifications.

Plus, a bunch of awesome social benefits, such as:

• Vacation goals: 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)

• Work your way: enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10am-2pm Fri)

• Daily fuel: breakfast, Italian-style coffee, tea, and fresh daily lunches in our in-house eatery, with options for most dietary preferences

• Go places: we reimburse your public transport card for Vienna

• Team first: join our yearly team-building Journi to exciting destinations

• Mac your life easier: with a company MacBook, also available for personal use

• Boost your German: weekly in-house lessons in small groups

• Special treatment: enjoy a premium membership on all Journi products

... and more!

📫 What to expect after you apply

1. Intro call with the People & Culture team (30 min)

2. Time-boxed, asynchronous challenge

3. General interview (1 h)

4. Technical interview (1 h)

5. Final interview with the Leadership team (1 h)

About us

Everyone is welcome at Journi

No matter your background, identity, or story, if you’re exceptional at what you do, there’s a place for you here. We believe that an inclusive team is a stronger team, and we want everyone to feel respected and understood from the moment they join us.

Turning digital memories into something you can hold

Our goal is simple: to make it effortless for you to preserve the memories you cherish. By combining smart technology with a love for design, we turn "photo chaos" into high-quality keepsakes in seconds. You capture the moments; we help you keep them forever.

A global team with heart

More than 10 million people around the world already use Journi to create their Photo Books, and we’re just getting started. We’re a global team of 100+ people united in Vienna, thinking big and building with care. We work hard, but we never take ourselves too seriously. We keep things informal, friendly, and always on our users' side.

If you’re a creative strategist, number-savvy, hands-on marketing leader with scaling experience who thrives in high-scale environments and is ready to take an e-commerce brand to the next level, we want to hear from you! 👋🏼