Field Marketing Manager(London)

Work type: Full time · Department: Field Marketing · Workplace: Hybrid

London, England, United Kingdom

About MoEngage

MoEngage is an agentic customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalisation at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimisation, brands can analyse audience behaviour and engage consumers with personalised communication at every touchpoint across their lifecycle.

Over 1,350 global consumer brands - including SoundCloud, McAfee, Farfetch, Domino’s, Travelodge, 7-Eleven, and Samsung rely on MoEngage to orchestrate their cross-channel campaigns. Recognised as a Customers’ Choice in Gartner Peer Insights for Multichannel Marketing Hubs and a leader across G2 reports, MoEngage sets the global standard for intelligent customer engagement.

About the Role

We are looking for a high-energy, results-oriented Field Marketing Manager to build and execute high-impact, pipeline-generating field marketing programs across the UK and wider European market.

The ideal candidate is a seasoned B2B event and field marketing professional who thrives at the intersection of marketing strategy and sales execution. You are someone who can independently strategise, plan, and deliver a diverse mix of activations - from high-touch CXO roundtables and executive dinners to tier-one industry conferences, partner activations and roadshows.

This is a critical role driving MoEngage’s European go-to-market (GTM) expansion. You will partner closely with local enterprise sales leaders, SDR teams, partner managers and central marketing functions to shape the regional playbook for one of the world's fastest-growing MarTech platforms.

Key Responsibilities

1. Strategy & Event Execution

  • Regional Calendar Ownership: Conceptualise, manage, and execute the annual and quarterly field marketing calendar for the UK & Europe, aligned with pipeline generation and revenue targets.

  • Proprietary & Executive Programs: Plan and produce high-touch owned events, including VIP executive dinners, CXO breakfasts, customer meetups, and regional roadshows - both in-person and digital.

  • Industry Conferences & Tradeshows: Lead MoEngage’s presence at major European MarTech, retail, e-commerce, and tech conferences (sponsorship negotiations, booth design/logistics, speaking sessions, side events, and on-site brand experience).

2. Sales Alignment & Demand Generation

  • Tight Sales Integration: Partner with UK/European Sales Directors and Account Executives to build targeted account lists (ABM), run pre-event briefings, and establish post-event sales follow-up cadences.

  • Pipeline & Attribution: Monitor and report on event-sourced and event-influenced pipeline, managing campaign tagging, lead scoring, and ROI reporting in CRM systems.

  • Sales Enablement: Run weekly/bi-weekly syncs with regional sales teams to ensure upcoming activations directly support open deal acceleration and pipeline creation.

3. Content Localisation & Partner Marketing

  • Message Adaptation: Localise campaign themes, messaging, and collateral to resonate with UK and European enterprise buyers.

  • Cross-functional Collaboration: Partner with global Product Marketing, Content and Design teams to develop high-converting landing pages, invites, event decks and follow-up nurture flows.

  • Partner Activations: Co-market with regional technology partners and system integrators to co-host events that maximise shared pipeline.

4. Operations, Budget & Vendor Management

  • Budget Ownership: Manage the regional field marketing budget, negotiating favourable terms with suppliers and maintaining spend predictability.

  • Vendor & Agency Relations: Source and oversee relationships with venues, AV/production crews, promotional vendors, and local event management agencies.

  • Operational Excellence: Maintain meticulous run-of-show documentation, attendee lists, post-event retrospectives, and CRM tracking.

Qualifications & Requirements

  • Experience: 4–6 years of B2B field marketing/event marketing.

  • Industry Focus: Proven experience within B2B SaaS or MarTech (experience in customer engagement, CDP, CRM, marketing automation, or analytics is a strong plus).

  • Track Record: Demonstrated history of executing multi-city executive and flagship events end-to-end, with tangible contributions to enterprise pipeline and revenue.

  • Sales Acumen: Deep understanding of B2B enterprise sales cycles, ABM methodologies and pipeline velocity.

  • Tech Stack Proficiency: Hands-on experience with Salesforce (SFDC) and marketing automation tools (e.g., HubSpot, Marketo, Splash, or Eventbrite) for attribution, lead capture, and tracking.

  • Stakeholder Management: Exceptional communication skills with the ability to influence cross-functional peers, regional GMs, and external C-level executives.

  • Agility: Comfortable working autonomously in an international, fast-scaling environment while coordinating with teams across different time zones.

  • Location: Based in or commutable to London, with willingness to travel across the UK/Europe for key events as required. Will be required in office twice a week.

What We Offer

  • Competitive salary + performance-based bonus.

  • Pension scheme and comprehensive private healthcare.

  • Work from home / flexible hybrid working model.

  • Generous learning and development allowances.

  • Opportunity to work with a globally diverse, high-growth technology leader.

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