Content Marketing Manager

About MoEngage:

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers. 

MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.

For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the Role :

We're looking for a content marketer who can translate campaign and GTM ideas into the content assets that bring them to life, with a focus on thought leadership and demand generation. You'll work closely with the regional team to produce case studies and content that supports GTM motions.

This role sits at the intersection of content strategy and content creation: you're not just writing — you're figuring out what assets a campaign actually needs, then building them.

What You'll Do :

• Translate campaign ideas into content assets: Work with campaign/demand gen owners to understand a GTM motion's goals and figure out what content (POVs, guides, case studies, landing page copy, sales one-pagers, etc.) will actually move it forward.

• Drive thought leadership content: Develop POV pieces, opinion content, and narrative-driven assets that position the company (and its spokespeople) as category leaders — often based on exec interviews, industry trends, or internal data.

• Support demand generation: Create content assets specifically designed to feed pipeline — gated content, nurture assets, sales enablement collateral, and campaign-specific landing page/microsite copy.

• Partner with regional teams: Work closely with regional marketing to produce case studies, customer stories, and localized/region-specific content that supports local campaigns and GTM needs.

• Collaborate with long-form/SEO writers: Coordinate with the existing content team so thought leadership and campaign assets complement (not duplicate) the SEO content pipeline.

• Own asset planning for campaigns: Build a content plan for each major campaign — what gets made, in what format, for which audience/region, and on what timeline.

• Gather source material: Conduct interviews (execs, customers, SMEs) to source thought leadership angles and case study narratives.

• Maintain narrative consistency: Ensure messaging stays aligned with brand positioning and campaign narrative across all regions and formats.

What We're Looking For :

• 5+ years in content marketing, demand generation content, or B2B thought leadership writing.

• Strong portfolio showing campaign-aligned content — not just standalone blog posts, but assets clearly built to support a specific GTM motion or campaign.

• Experience writing or producing case studies, ideally having worked directly with customers/regional teams to source and shape them.

• Ability to translate a campaign brief or business goal into a concrete content plan — this is a strategic/planning skill, not just writing.

• Comfortable conducting interviews (customers, execs, SMEs) and turning raw conversations into narrative content.

• Experience working with regional/local marketing teams and adapting content for different markets (nice to have).

• Strong grasp of demand gen content types (gated assets, nurture content, sales enablement) and how they fit into a funnel.

Success Looks Like :

• Every major campaign launches with a content asset plan mapped to its GTM goals, not content created reactively after the fact.

• A steady pipeline of case studies co-developed with regional teams, supporting local demand gen efforts.

• Thought leadership content that's cited/shared externally and ties back to campaign narratives, not generic industry commentary.

At MoEngage, we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate, we create the most value – for our clients, our employees, and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngage is based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.

It is our policy to comply with all applicable national, state, and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.

Why Join Us!

At MoEngage, we are passionate about our team and technology - see below to know more about us.

Life@MoEngage

Tech@MoEngage

Scale @MoEngage

We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world-class technology team.