About Plum

Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.

Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.

Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.

We’re a fast-growing startup, and our Growth Marketing team plays a crucial role in amplifying Plum’s impact. If you’re a self-starter with a growth mindset who thrives on solving challenges with design, automation, and AI, we want you on board!

As Lead - Web Experiences, you will be responsible for driving high-impact website experiences that accelerate Plum’s growth. You’ll design, optimize, and automate key aspects of our web presence to improve inbound lead generation. Your core responsibilities include:

Key Responsibility:

•  Web Design & Development

- Build beautiful, high-converting web experiences using Webflow

- Utilize HTML, CSS, and JavaScript for custom interactions and functionality

- Ensure a seamless and responsive website experience across all devices

- Collaborate with design and content teams to bring campaigns to life

• Website Performance & Conversion Optimization

- Continuously analyze, test, and optimize the website for better conversions

- Use GA4, Hotjar, and A/B testing tools to identify friction points

- Improve website speed, SEO, and accessibility for a better user experience

- Implement tracking and analytics to measure effectiveness

• Automation & Growth Experiments

- Leverage low-code/no-code tools (Zapier, Bubble, Airtable, HubSpot) to build automations that scale marketing efforts

- Run programmatic growth experiments to test lead magnets and improve inbound pipeline

- Utilize AI tools and automation agents to drive efficiency and personalization

What We’re Looking For

• 2-5 years of experience in Webflow development, website optimization, and growth marketing

• Strong knowledge of HTML, CSS, and JavaScript

• Familiarity with GA4, Hotjar, Zapier, HubSpot, Airtable, and other automation tools (or a strong willingness to learn)

• Ability to build and execute rapid experiments to drive conversions

• A data-driven problem solver with an eye for aesthetics and performance

• Self-starter with a growth mindset who thrives in a fast-paced, startup environment

• Passion for AI, automation, and leveraging technology for marketing impact