French Florist | Los Angeles HQ (Remote OK)

We are looking for a Human-Centered Designer who understands that brand is not what we say—it’s what someone feels in their body when the box opens. Someone who can elevate a well-established identity into a visual and emotional world that customers want to live in. Someone who will take our existing brand and make it so consistent, so moving, and so intentional, it becomes inevitable.

As a Human-Centered Designer, you’ll design products and experiences that prioritize people's needs and behaviors. You’ll use a human-centered design (HCD) methodology to empathetically understand the target users, defining problems from their perspective, ideating potential solutions, and then prototyping and testing those solutions in a cycle of iteration. 

This role is not for the faint-hearted. The volume of creative output is high. The standards are higher. If you’ve been waiting for the place where your obsession with beauty, pace, emotion, and craft can finally be unleashed—you may have just found it.

Key Responsibilities

Client Experience & Emotional Design

• Own the complete emotional arc of the customer journey: from first impression to final thank-you.

• Design human-first luxury experiences online and in-person.

• Develop tactile brand touchpoints that reward attention, ignite memory, and invite delight.

• Invent systems of unreasonable hospitality that deepen connection, surprise expectations, and earn lifelong loyalty.

Creative Strategy & Concepting

• Provide campaign ideation and brand-forward initiatives across every channel.

• Establish frameworks for storytelling that ladder up to brand emotion and business goals.

• Run internal rituals for idea generation and lateral thinking (Think Wrong, creative salons, visual scrapbooks).

• Protect and evolve the brand identity through constant elevation.

Asset Production & Workflow Ownership

• Oversee design creation at high volume across platforms and formats.

• Direct photoshoots and video content production for digital and in-store.

• Interface with packaging, print, and ops to ensure creative ideas are materially executed.

• Build and manage sprint-based creative workflows with high visibility.

• Enforce timelines without sacrificing resonance.

About the Role

This is both a hands-on execution role and a high-level creative strategy position. You’ll architect systems, innovate and shape emotion, and produce an overwhelming volume of assets with consistency and grace. Your creative fingerprint will be everywhere—and we do mean everywhere.

Expect to touch:

• Surprise-and-delight moments (voice notes, handwritten cards, ambient QR experiences, random acts of floral magic)

• Unboxing experience: tissue wrap, ribbon tags, inner-box storytelling, sensory details

• Gifting artifacts: note cards, candles, floral mists, box seals, scent sachets

• In-store experience: brand scenting, signage, merchandising styling, vinyls, playlists, typography, lighting

• Paid ad creative (UGC, motion, statics, hooks) across Meta, TikTok, YouTube, Google

• Email/SMS creative: headers, footers, illustrations, animation, segmentation nuance

• Landing pages, homepage visuals, product page media stacks

• Social media visual storytelling and coordination

• Seasonal campaign development and execution (Valentine’s, Mother’s Day, peak holiday)

• Brand photoshoots and editorial art direction

• Franchisee marketing kits (editable templates, signage, brand guides)

• Physical print assets: direct mail, postcards, gift booklets, zines

• B2B experiences: partner decks, florist onboarding, internal brand culture materials

• Popup experiences and brand activations

• Product photography, prop styling, and mood setting

• Uniform styling and print production

• Packaging and shipping collateral (branded tape, protective wraps, box structure design)

• Welcome kits for franchisees, VIPs, and high-value clients

• Internal celebrations and milestone moments (brand anniversaries, press wins)

• Brand tone and visual storytelling for investor and talent decks

• Templates for performance creative testing (static, animated, hybrid formats)

Who You Are

• 7-10 years of art director or human-centered design experience at DTC brands, creative studios, or agencies.

• Experience managing brands with elevated aesthetics and strong emotional resonance.

• Equally comfortable designing an Instagram ad and directing a full-day brand shoot.

• Uncompromising in taste; relentless in output.

• Deeply familiar with Adobe Creative Suite, Figma, Asana/Notion, and visual testing.

• Obsessed with beauty that moves people. You don’t just want to sell—you want to imprint.

• A believer in emotion-led design and human-first luxury.

• Capable of building scalable systems that support speed without sacrificing elegance.

What Success Looks Like in 12 Months

• Our visual identity becomes unmistakable and widely recognized.

• Ads and emails perform better because they’re more beautiful and emotionally attuned.

• Packaging becomes a talking point. People post it. They remember it.

• Surprise-and-delight experiences earn loyalty and word-of-mouth.

• Creative team hums—producing, iterating, elevating constantly.

Compensation & Details

• Salary: $110,000 - $130,000 / year, DOE

• Remote (Los Angeles preferred for shoots and strategy sessions)

• Equity potential

• Paid time off + professional development stipend

• Unlimited access to flowers and moments that move you

To Apply: Send your portfolio, resume, and a short note about the most emotionally impactful piece of creative you’ve ever made—or received.

French Florist is an equal opportunity employer. You are loved.