Company Overview: French Florist is a leading floral business in Los Angeles, known for exceptional quality and customer service across its three company-owned stores. We are now expanding through franchising and seeking to grow our footprint by converting existing floral businesses into French Florist franchise locations and opening new French Florist franchise locations. We have signed our first 25 franchise deals and are growing quickly. Our vision is to cultivate a network of passionate franchisees who share our commitment to quality and creativity.

Position Overview: Reporting to the Vice President, Franchising, we are seeking a strategic and results-driven Director of Franchise Development to spearhead our franchise growth initiatives. The ideal candidate will possess a deep understanding of franchise sales, process improvement, and franchise system success. In addition, this candidate must have experience thriving in a startup environment, who can assist with strategy and execute tasks to achieve results. This individual should be comfortable navigating the dynamic challenges of a growing business and contributing across various functions. This is a full-time position, please do not apply unless you are able to work exclusively for French Florist.

Key Responsibilities

1. Franchise Strategy

Work with our team to develop and implement comprehensive franchise development strategies that align with our start-up franchise growth objectives.

2. Franchise Sales

Improve and execute the franchise sales process, guiding prospective franchisees from initial inquiry through to the execution of franchise agreements.

3. Relationship Management

Build and nurture strong relationships with current and prospective franchisees, proactively addressing their needs and concerns.

4. Brand Ambassador

Represent French Florist at industry events and conferences, promoting our franchise opportunities and enhancing brand visibility.

Success Measures

Franchise Sales Growth

Achieve specific monthly and annual targets for the number of new franchises sold.

Market Expansion

Successfully enter and establish French Florist franchises in designated new markets within a specified timeframe.

Lead Conversion Rate

Track and improve the percentage of leads converted to signed franchise agreements.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA a plus.

• Minimum of 3 to 5 years of experience in franchise development or sales, preferably with emerging franchise experience.

• Proven track record of successful franchise growth and relationship management.

• Strong understanding of franchise laws and regulations.

• Exceptional communication, negotiation, and interpersonal skills.

• Ability to work collaboratively across departments and with diverse teams.

• Proficient in CRM software and Microsoft Office Suite.

• Must be able to travel to Southern CA monthly for Discovery Days 

Compensation and Benefits

• $135,000 - $150,000/year salary base, plus commission for each franchise sold (5% Commission on Deals; 6% over $1m, 7% over $1.4m)

• Paid time off and professional development allowances

• Employee stock option eligibility after one year

• Opportunity to play a key role in shaping a fast-growing franchise system