Why this role exists

Most product marketing functions react to launches. We're building JustCall's PMM function to drive them - shaping how the market understands what we build, why we win, and where we're headed before the competition figures it out.

We are looking a Senior Manager of Product Marketing who can sit across the table from a sales leader, a product manager, or a prospect - and walk out with a sharper narrative, a tighter battlecard, and a GTM motion that converts faster because the message finally lands. Someone who lives at the intersection of market insight and revenue outcome - and treats both as personal accountability.

What you'll actually do

• Own positioning, messaging, and competitive intelligence for JustCall - ensuring every customer touchpoint communicates why we win, not just what we do.

• Build and maintain a structured competitive intelligence system - alerts, battlecards, market tracking frameworks - that keeps Sales and Product ahead of the market.

• Drive GTM launches end to end - from market narrative to sales enablement to adoption tracking - in close partnership with Product, Sales, and Growth.

• Partner directly with Sales in outbound and enterprise motions - shaping customer conversations, win-loss narratives, and objection handling through sharp positioning.

• Connect PMM initiatives to pipeline generation, win rates, feature adoption, and revenue outcomes - not just launch metrics.

• Simplify complex product and AI capabilities into compelling customer narratives that resonate across buyer personas and sales stages.

• Drive adoption, expansion, and retention initiatives alongside Product, Growth, and CS - treating the full customer lifecycle as PMM territory.

• Build scalable PMM playbooks, launch frameworks, and sales enablement processes that improve with every cycle.

What we're looking for

• 7-12 years across Product Marketing, GTM Strategy, Growth, or related SaaS functions.

• Strong experience working closely with Sales in outbound or enterprise SaaS environments where PMM meaningfully influences revenue outcomes.

• Deep understanding of positioning, messaging, competitive intelligence, product launches, and sales enablement.

• Strong commercial mindset - you connect PMM work directly to pipeline, win rates, adoption, and business growth.

• Highly proactive and market-aware - you track competitor products, packaging, pricing, and messaging changes constantly.

• Strong storytelling and communication skills - you simplify complex product and AI concepts into narratives that resonate with buyers.

• High ownership and builder mindset - you operate independently, influence cross-functional teams, and don't wait for perfect briefs.

• Comfortable using data, customer insights, and market signals to refine positioning and GTM strategy.

Edges that help

• You've built structured competitive intelligence systems from scratch - not just maintained a slide deck of competitor screenshots.

• You've directly influenced Sales strategy, customer conversations, and win-loss outcomes through positioning and market insights.

• You have deep exposure to AI SaaS, platform products, or technically complex B2B environments - you know how to market what's hard to explain.

• You've built scalable PMM playbooks and launch frameworks that outlasted your involvement and improved over time.

• You can independently identify market opportunities and positioning gaps - and move on them without being asked.

How we work

• Outcomes over output. We measure PMM impact by win rates, pipeline influence, feature adoption, and competitive displacement - not decks delivered.

• High ownership from day one - you'll build the PMM function, not inherit a finished one.

• Fast cycles, real ambiguity, and the expectation that you bring both market instinct and execution rigor to everything you touch.

• Competitive pay tied to the revenue narrative you shape and the GTM outcomes you drive.

The bigger picture

JustCall is SaaS Labs' flagship product - used by 6,000+ businesses across 70+ countries to run their customer conversations. We're backed by Peak XV and Base10 Partners, have crossed $40M ARR, and are building toward $100M with the team, the product, and the infrastructure to get there.

If this is the role you've been waiting to find - let's talk.

SaaS Labs takes pride in being an equal opportunity employer. We believe diverse teams build better products, which is why we're committed to making hiring or any employment decision regardless of race, colour, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic.