About The Role

We’re looking for a Product Marketing Manager who is both a strategist and a doer, someone who can shape how we take our product to market, refine messaging, and drive adoption. You will own how we position ourselves, launch new features, and make self-serve and product-led growth (PLG) a success. If you love translating complex ideas into clear, compelling narratives that resonate with enterprise teams, this role is for you. Sitting at the intersection of product, sales, and marketing, you will ensure our value is communicated effectively across every touchpoint. You will equip sales teams with the right messaging, materials, and training to close deals with confidence. Beyond just creating content, you will take ownership of demos, videos, and collateral that bring our differentiators to life.

Responsibilities

• Go-To-Market Ownership – Define and execute GTM strategies for new features, product launches, and expansion initiatives.

• Self-Serve & PLG Growth – Drive the success of self-serve and PLG adoption by optimizing onboarding, messaging, and in-product education.

• Sales Enablement – Develop and maintain sales collateral, including pitch decks, one-pagers, demo scripts, and competitive battle cards.

• Content & Messaging – Craft compelling narratives that clearly articulate product value across all customer touchpoints, ensuring consistency.

• Demo & Video Creation – Own the production of engaging product demos, explainer videos, and customer-facing assets to drive adoption.

• Market & Competitive Intelligence – Continuously analyze industry trends, competitors, and customer feedback to refine positioning and differentiation.

• Cross-Functional Collaboration – Work closely with product, growth, and customer success teams to ensure alignment in messaging and execution.

Skills & Qualification

• 3-5 years of experience in Product Marketing within a SaaS or PLG-focused company.

• Proven track record of crafting effective go-to-market strategies and sales enablement content.

• Strong ability to distill technical concepts into compelling messaging for various audiences.

• Experience collaborating with product, sales, and marketing teams to drive measurable outcomes.

• Exceptional communication and storytelling skills, with the ability to create high-impact content.