Sr. Marketing Executive(Focus - Events & Webinars)

About Simform:

Simform is a premier digital engineering company specialising in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform has strong capabilities across Microsoft, Google Cloud, and Databricks. With a presence in 6 countries, Simform primarily serves North America, the UK, and the Northern European market. Simform is well-recognised as one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow.

Job Summary 

We are looking for a Marketing Executive with 2–3 years of experience in webinars, events, and campaign execution to join our marketing team. 

This is a hands-on role focused on executing webinars, events, podcasts, and related marketing campaigns. You will work closely with the marketing, content, and BDR/Sales teams to drive registrations, engagement, lead nurturing, and pipeline contribution. 

The ideal candidate is organized, creative, proactive, and comfortable taking ownership of multiple campaigns and event-related activities. You should enjoy experimenting with new ideas, working across channels, coordinating with multiple stakeholders, and using data to improve outcomes. 

Responsibilities 

• Own webinar execution, from promotion and registrations to post-event nurture and follow-up. 

• Plan and execute webinar promotions across LinkedIn, communities, email, partner groups, and relevant third-party channels. 

• Research and test new promotional channels and creative ideas to increase webinar reach and registrations. 

• Execute lead nurturing campaigns and track leads from registration and attendance through MQL, SQL, opportunity, and pipeline stages. 

• Work closely with BDR and Sales teams to ensure timely lead follow-up and support lead conversion. 

• Own the execution of Simform’s podcast, experimenting with creative ways to expand its reach and audience. 

• Repurpose podcast episodes into social content, short-form videos, speaker content, and other promotional assets. 

• Develop speaker promotion kits and coordinate with speakers to encourage promotion of webinars and podcast episodes through their networks. 

• Support event operations and vendor coordination, including venues, happy hours, catering, printing, booths, website content, and other logistics. 

• Research and coordinate with vendors, manage quotations, timelines, deliverables, and event requirements, and ensure smooth execution. 

• Maintain campaign dashboards and provide regular reporting on reach, engagement, leads, conversions, and pipeline contribution. 

• Collaborate with internal teams and external partners to ensure campaigns and events are executed on time and to a high standard. 

• Bring a creative, proactive, and ownership-driven mindset, regularly proposing and testing new ideas to improve campaign and event outcomes. 

Requirements 

• 2–3 years of experience in marketing, preferably with hands-on experience in webinars, events, field marketing, demand generation, or campaign execution. 

• Proven experience in planning and executing webinars or virtual events, including promotion, registration, coordination, and post-event activities. 

• Experience promoting campaigns through LinkedIn, email, communities, partner networks, and other digital channels. 

• Basic understanding of lead generation, lead nurturing, MQL/SQL, and marketing-to-sales handoff. 

• Experience working with BDR/Sales teams and coordinating lead follow-up. 

• Experience with event logistics and vendor management is preferred. 

• Strong organizational and project coordination skills, with the ability to manage multiple activities and deadlines simultaneously. 

• Comfortable working with campaign data, dashboards, and performance reports. 

• Strong written and verbal communication skills. 

• Ability to work independently while collaborating effectively with multiple stakeholders. 

• A creative and experimental mindset with the curiosity to explore new channels, formats, and approaches. 

• Strong sense of ownership and accountability for assigned campaigns and deliverables. 

Skills 

• Webinar & Event Execution 

• Campaign & Channel Management 

• Lead Nurturing & Marketing Operations 

• LinkedIn & Email Marketing 

• Community & Partner Marketing 

• Event & Vendor Coordination 

• Podcast & Content Promotion 

• Content Repurposing 

• Campaign Reporting & Analytics 

• Project & Stakeholder Management 

• Communication & Coordination 

• Creative Problem Solving 

• Experimentation & Growth Mindset 

• Ownership & Execution 
  
  Why Join Us:

  • Young Team, Thriving Culture

  • Flat-hierarchical, friendly, engineering-oriented, and growth-focused culture.

  • Well-balanced learning and growth opportunities

  • Free health insurance.

  • Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks.

  • Sponsorship for certifications/events and library service.

  • Flexible work timing, leave for life events, WFH and hybrid options