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General Manager, Stanley

Job type: Full Time · Department: Product · Work type: Hybrid

Los Angeles, California, United States

About Stan

đź’ˇOur Mission: Empower anyone to make money working for themselves.

Stan is the Shopify for Content Creators, empowering anyone to make a living working for themselves on the internet.

We help anyone build distribution for themselves (create content, build an audience, drive leads through Stanley, our AI Content Agent), and then convert that into a real, sustainable business (Stan Store).

We're a mission-driven team of high-performers backed by the best VCs (Forerunner, Pear, and Norwest) and angel investors (Steven Bartlett, GaryVee, The Hormozis, and Michael Ovitz).

We help the internet’s biggest Creators build their businesses so they can spend their time doing what they love: Creating. Over the past 5 years, we’ve scaled from $0 to $40M+ ARR—and done so profitably.

If you’re excited about working with the very best, rigorous execution, and empowering millions of entrepreneurs to build their dream, we’d love to have you join us.

🌟 About the Team

In today's world, Distribution is the new Differentiation.

Every Entrepreneur, Executive, and Creator is racing to build their personal brand - but very few know how.

We built Stanley to solve that.

Stanley is an an entire $1M content team in your pocket. He helps any Founder or Creators generate high-performing content in their authentic voice. On average, customers using Stanley are generating 50% better engagement in their first month.

As a result, we've scaled Stanley from $0 to $3M ARR in just a few months.

But e believe the opportunity is significantly larger ($10BN+), and we're looking for the right Owner to help us get him there.

In a world where AI has commoditized building products/apps, the one thing that matters to a business is Distribution.

Stanley solves that problem, and our ambitions is to build the agent for Distribution.

An entire Operating System that helps any Founder, Entrepreneur, or Executive turn their story into a real asset.

We're excited to work with you to make that happen.

🎯 About the Role

We’re hiring a General Manager to build Stanley into a $100M+ business.

This is one of the most important leadership roles at the company.

You’ll be responsible for turning an early-stage product with strong market pull into a scaled, repeatable, category-defining business.

Your goal is to take this $3M business with massive potential, and turn it into a $100M scaled machine, helping millions of people build a voice for themselves.

You’ll partner directly with the founders while owning the day-to-day business strategy, go-to-market execution, growth initiatives, customer outcomes, operating cadence, and organizational development required to achieve that vision.

You should think of this role as operating somewhere between:

  • General Manager

  • Founder

  • CEO of a business unit

If you’re looking to inherit a mature organization, this is not the role for you.

If you’re excited about building one, keep reading.

🛠️ What You’ll Do

Scale Stanley to $100M+

  • Develop and execute the long-term growth strategy

  • Own business performance and key operating metrics

  • Drive customer acquisition, activation, retention, and monetization

  • Build the systems and teams required to support meaningful scale

  • Identify and unlock new growth vectors

Build the Go-To-Market Engine

  • Establish repeatable growth and distribution channels

  • Partner closely with Growth, Product, and Customer teams

  • Drive adoption and customer success

  • Create operating rigor around growth performance

Build the Organization

  • Recruit and develop exceptional leaders

  • Create organizational structure and accountability

  • Establish a high-performance operating culture

  • Build a leadership bench capable of supporting hypergrowth

Partner with Founders

  • Translate vision into execution

  • Help prioritize investments and resources

  • Drive cross-functional alignment

  • Surface opportunities and risks early

Success Looks Like

Within 12-24 months:

  • Stanley becomes one of the fastest-growing businesses within the company

  • Customer acquisition and retention improve significantly

  • A repeatable and scalable GTM motion is established

  • Key leadership positions are filled

  • The business is operating with clear accountability and metrics

  • Stanley is ripping, on a clear path to $100M+ annual revenue

Who You Are

Required

  • You’ve helped scale a product, business unit, or company from early-stage through meaningful revenue growth

  • You’ve owned revenue, P&L, or business performance

  • You’ve built and scaled go-to-market organizations

  • You’ve hired and led high-performing teams

  • You’ve operated in highly ambiguous, fast-changing environments

  • You’re comfortable moving between strategy and execution on a daily basis

Strongly Preferred

  • Experience scaling a business to $50M-$100M+ ARR or revenue

  • Experience owning a multi-functional organization

  • Experience in consumer, prosumer, creator economy, SaaS, marketplace, or AI businesses

  • Experience building alongside founders

  • Genuine enjoyment of the "content economy"

Examples of Backgrounds We Find Interesting

  • Early growth-stage executive who helped scale from $10M to $100M+

  • GM or business leader of a $50M-$100M+ business unit

  • Marketplace, creator economy, SaaS, AI, or consumer product operator

  • Founder with a successful operating track record

  • Product-led growth leader with significant revenue ownership

🙌 At Stan, You’ll Enjoy

  • Autonomy & Ownership: Real responsibility and authority to build something meaningful

  • Top-of-Market Compensation: Competitive cash and meaningful equity

  • World-Class Team: High bar, low ego, and deeply collaborative

  • Benefits: Medical, dental, vision, 401k match, wellness stipend, equity, lifetime Stan membership

🤝 Interview Process

Our interview process is designed to be thoughtful, efficient, and respectful of your time:

  1. Recruiter Screen

  2. Hiring Manager Screen

  3. Functional Deep Dive or Case Study

  4. Onsite Interviews (functional, values, collaboration)

  5. Executive conversation

🌍 Equal Opportunity

Stan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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