Product Manager, Stanley for IG

Stan's Mission: Empower anyone to make money working for themselves.

Stan is the Shopify for Content Creators, empowering anyone to make a living working for themselves on the internet. We're a mission-driven team of high-performers backed by the best VCs (Forerunner, Pear, and Norwest) and angel investors (Kevin Hartz, Michael Ovitz). We love what we do — which is helping the internet's biggest Creators build their businesses so they can spend their time doing what they love: Creating. As a result, over the last 4 years, we've built a $35M+/year business with a team of 40.

But now… we've recognized there's MORE we can do.

One major frustration for anyone trying to build online? Content creation.

So in 2025, our team went full 0→1 once more and built a product from the ground up 👇

So what is Stanley? 🤖

Stanley is your AI Head of Content for Instagram (and eventually, all forms of content):

• Every day, Stanley gives highly specific ideas unique to you — indexed on what will get you the most views and engagement, based on your prior performance data

• Unlike ChatGPT or Claude, which are optimized to make you feel good, Stanley is optimized on IG's top-performing posts and gives you concrete, critical feedback on how to punch up your content

How? Stanley is trained on two things:

1. All of your content — Stanley looks at your Instagram posts and writes in your tone of voice, optimized for your best-performing content

2. The top-performing posts on IG — every day, Stanley analyzes what's working on the platform and gives you specific recommendations on how to apply those patterns

What You'll Own 🤖

We're looking for a full-time Product Manager to fully own Stanley's roadmap and execution. We aren’t particular about titles, but we’re looking for a deeply experienced PM. You’ll need to be in order to be successful, because the scope of this role is massive and challenging.

You'll work with a scrappy, cross-functional team of talented builders and leadership/founders — with real autonomy to run fast and build what Creators actually want.

This is a unique opportunity to lead a fast-growing AI product, shape the future of AI-powered Creator tools, and leave your fingerprints on something people love and use to achieve their dreams. See our recent Dare To Dream campaign winners: https://stan.store/blog/dare-to-dream-2026-winners/

What You'll Do

• 🧠 Talk to Creators constantly — deeply understand the people using Stanley for IG and bring their voice into every decision

• 📈 Own the roadmap — turn vision into a clear, prioritized plan with sign-off from the team

• 🔁 Drive engagement, retention and growth loops — these are the core problems right now; pricing strategy is also a looming decision

• 🧵 Lead a team of builders — keep team priorities clear, unblock the team with context, and maintain momentum towards measurable outcomes

What We're Looking For

Must Have · Product Manager (5+ years, previously held titles of Senior, Principal, or similar seniority) · Based in (or willing to relocate to legally) Toronto 🇨🇦 · Operates with full ownership: self-directed, no permission culture suits you best · Bias for action — you ship with urgency yet precision, and naturally iterate often · Clear thinker who simplifies and solves real pain

Nice to Have · Strong AI product capabilities · Startup experience (early stage) · Technical enough to understand Engineering tradeoffs · Comfortable on camera and building in public with Creators · Owner mentality: treats the product / business like it’s yours · Collaborative: people love working with you · Ambitious: wants to build something bigger than themselves

✨ Why This Role

Stan operates on a high level of trust, designed to empower every member to think and act with real ownership. Our goal is to pursue bold projects we truly believe will drive meaningful business impact.

With this role, you'll:

• Build a rocketship…while you fly it → Stanley is scaling fast and needs a strong leader

• Grow your personal brand → your fingerprints will be all over this product, and you’ll learn a ton about personal content creation from our customers and team members

• Own something real → this isn't just a feature. You own product for an entire vertical

At Stan, You'll Enjoy

• Autonomy and Ownership — you are in charge of your time; decide what you want to do, align with leadership, and go for it. Limited red tape, and you’ll have funds at your disposal.

• Top-of-Market Cash & Equity Compensation — because our team is only the best-of-the-best, we pay the very top of market for great talent

• 100 Queens Quay Office — paid parking, paid lunch daily, empowering expense plan, real unlimited vacation

• Toronto-based — 3–5 mandatory in-office days with hybrid flexibility

🤝 Interview Process

1. Recruiter Screen

2. Interview with Hiring Manager

3. Interview with Chief of Staff

4. Case Study + Presentation

5. Team Onsite + Founder Interviews (functional, values, collaboration, and for you to get all the info you need to decide if Stan would be a great place for YOUR career)

💰 Compensation & Benefits

• Top-of-market cash compensation + equity

• Company-paid premiums for medical, dental, and vision insurance

• RRSP company match

• Health & Wellness stipend up to $500/year

• Lifetime Stan membership

• Home office stipend available based on need

🌍 Equal Opportunity

Stan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.