About the role

We are now looking for a Communications and Content Manager who can help us shape how StashAway communicates with our existing and potential investors in the Thai market. Our ambition is to be the most trusted investment partner for long-term investors — and how we communicate matters as much as what we build.

There are three main aspects to this role:

• Help shape all client communications for Thai Market: You will work closely with the Country Manager and Marketing team to copy-write and optimize our communications and content to translate complex ideas, key messages, value propositions into clear, confident, and credible communication. This means owning our copy writing and timelines across all our channels, including the StashAway app, Social Media, Email, and LINE

• Propagate investment-related narratives through all our communications in Thailand: As a brand whose mission is to grow our client’s long term wealth, we need a copywriter who can tailor investment contents into relatable and fit-for-purpose communications for the Thai market, as well as knows what types of investment content and format works locally

• Drive the right client behaviors through communications: Our communications - whether investment-related or not - should lead with relevant key messages and guide readers to better habits to build their long term wealth. This means rigorously evaluating performance and commercial metrics to continuously improve what we communicate outwards.

This is not a process-based content production role. It is a high-judgement, high-influence senior IC role for someone who believes that words shape behavior, trust, and ultimately investment decisions.

Key Responsibilities

• High-Impact writing & messaging: Craft and review compelling, clear, and concise copy for a variety of channels, including but not limited to emails, in app banners, social media, website, digital ads and more

• Investment communications: Propagate relevant investment point of views from StashAway group and plan & craft educational content tailored to the Thai customers

• Leads the effort in rigorously testing, tracking and continuously improving comms and content towards desired commercial and performance metrics.

• Tailor your copy, messaging, and tone to optimize the user journey to guide users seamlessly through the funnel

• Collaborate closely with our design team and marketing stakeholders (both locally and regionally) to develop infographics and visual aids that tell our story visually, as well as maintaining brand consistency and voice

• Managing the content plan on what and when to communicate externally to clients; Participate in brainstorming sessions and contribute creative and copy ideas and strategies for marketing campaigns

• Stay updated on Thai marketing trends and best practices to ensure our copy is fresh and effective.

Projects you might work on

• Product acquisition campaigns, event collaterals, and CRM email campaigns.

• Brand campaigns such as You do life. We do investing, SG60 etc.  

• Supporting the development and implementation of a scalable design system across all our touch points.

Accountabilities of the role

• Clients demonstrate higher confidence and engagement (measured through content engagement, behavior, and qualitative feedback).

• Clear and consistent communications across channels: easy to understand with level of details adaptive to the content objective, channel, and audience

• Well-managed and clear view of content and communication/PR calendar for the Thai market, across channels and all forms of communications

• Improved conversion and retention driven by increased trust and understanding of our brand, as opposed to through persuasive tricks

• Internal teams increasingly rely on this role for copywriting and finalizing any communications that goes out to the public

Benefits

Employee financial and physical well-being

• Compensation package: You will receive a competitive total compensation package that includes employee stock options for full time employee

• Comprehensive insurance coverage: Outpatient visits, hospitalisation and surgical insurance, life insurance, as well as yearly dental.

• Provident Fund: After three months of employment, full-time employees may decide if they wish to make monthly contributions to the optional employee provident fund.

• Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.

Flexible work arrangements and policies

• Hybrid work arrangement: You may choose to work from home two days a week (Monday and Friday).

• Work-from-anywhere policy: You may request to work remotely for up to eight weeks in another country.

• Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.

• Personal work equipment budget: It’s important that you have a workstation that’s optimal for you wherever you are.

Learning and development opportunities

• Annual L&D budget: You will be given an annual Learning and Development budget to help you continuously learn in your pursuit of your professional and personal development. You may use the budget for resources and tools that may help you perform better at work.

Team bonding budget and initiatives

• Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.

• Annual off-site: Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.