About The Role

As a Marketing Manager, you are the driving force behind our Malaysia go-to-market (GTM) strategy. This role is designed for a high-ownership marketer who can bridge the gap between high-level strategy and meticulous execution to deliver measurable business growth.

You will lead the full-funnel go-to-market (GTM) motion, directly impacting net investor growth, monthly active investors, and net deposits. This is a hands-on role where you will independently manage high-impact campaigns and activations from digital initiatives to events and webinars using performance data to make fast, informed optimizations.

Acting as the central point of coordination, you will collaborate with regional teams including Online Marketing, CRM, and Product to ensure every activation is a seamless blend of brand consistency and hard-hitting commercial results. If you thrive in an environment where you can own the roadmap and apply rapid learnings to drive performance, this is the role for you.

Key Responsibilities

Campaign Strategy & Execution

• Lead the planning, execution, and post-campaign analysis of multi-channel activations designed to drive user acquisition and net deposit growth.

• Own the campaign calendar, ensuring a healthy balance between brand awareness and high-intent conversion tactics.

• Continuously monitor live campaign performance, making real-time optimizations to creative, messaging, and targeting to maximize ROI.

Conversion Journey Optimisation

• Partner with Investment Communication and Product Marketing to map and refine user journeys, identifying friction points between signup and the first investment.

• Design and run A/B tests on landing pages, email flows, and in-app triggers to improve Signup-to-Client conversion rates.

Cross-Functional Leadership

• Act as the central nervous system for campaigns, aligning Online Marketing, CRM, Compliance, and Creative teams to ensure timely, high-quality launches.

• Ensure all campaign outputs are not only compliant but also maintain a consistent tone of voice and visual identity across all touchpoints.

Market Intelligence & Insight

• Monitor competitor moves and financial market trends to develop sharper campaign angles that resonate with the Malaysian investor landscape.

Must Haves

• Proven experience managing the entire journey from brand awareness to high-intent conversion.

• Ability to translate performance metrics (CAC, ROAS, CTR) into actionable campaign optimizations.

• Skilled at managing complex timelines and aligning cross-functional teams (Product, Compliance, Creative). 

• Ability to translate complex investment products into user-first benefits by deeply understanding what motivates different customer segments and how to influence their financial behavior.

• A proactive mindset for using AI tools to accelerate copy, analysis, and workflow automation.

Accountabilities Of The Role

• Directly responsible for improving the Signup-to-Client conversion rate through journey optimization and targeted activations.

• Drive the delivery of Net Investor targets while maintaining strict adherence to Malaysia's CAC thresholds.

• Execute high-impact initiatives that increase Net Deposits and the volume of Monthly Recurring Investors.

• Ensure the on-time delivery of the campaign roadmap with zero critical compliance or execution delays

Benefits

Employee financial and physical well-being

• Compensation package: You will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.

• Comprehensive insurance coverage: Outpatient GP clinic visits, Outpatient specialist cover,  and group hospitalisation and surgical insurance, and dental cover

• Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.

Flexible work arrangements and policies

• Flexible work arrangements: With manager setting team schedules with a minimum of 2 days a week in the office. 

• Work-from-anywhere policy: You may request to work remotely for up to eight weeks in another country.

• Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.

• Personal work equipment budget: It’s important that you have a workstation that’s optimal for you wherever you are.

Learning and development opportunities

• Annual L&D budget: You will be given an annual Learning and Development budget to help you continuously learn in your pursuit of your professional and personal development. You may use the budget for resources and tools that may help you perform better at work.

Team bonding budget and initiatives

• Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.

• Annual off-sites (Q4): Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.