Senior Manager - Sales Operations AMER

Sr. Sales Operations Manager

AMER Region | Colombia | Full-Time

About the Role

We are looking for a Sr. Sales Operations Manager based in Colombia to own and drive Sales

Operations across the AMER region. In this role, you will serve as the strategic backbone of our

AMER sales organization, managing everything from pipeline reviews and forecasting to

territory planning, commission administration, and sales efficiency initiatives. You will partner

closely with sales leadership and cross-functional teams to ensure operational excellence and

scalable growth.

Key Responsibilities

Pipeline Management & Forecasting

• Own the end-to-end pipeline review cadence for AMER, ensuring data hygiene, stage

accuracy, and timely progression of deals.

• Drive weekly and monthly forecasting processes, partnering with sales leaders to deliver

accurate, data-driven revenue projections.

• Develop and maintain dashboards and reports that provide real-time visibility into

pipeline health and forecast accuracy.

Commissions & Incentive Compensation

• Administer and manage the AMER sales commission plans, including calculation,

dispute resolution, and payout coordination with Finance.

• Collaborate with leadership to design and refine incentive structures that drive desired

sales behaviors and outcomes.

• Ensure accurate and timely commission statements and reporting for all AMER quota-

carrying roles.

Territory Planning & Account Assignment

• Lead annual and mid-year territory planning exercises, balancing workload, market

opportunity, and strategic priorities.

• Define and maintain account segmentation models and assignment rules to maximize

coverage and minimize conflicts.

• Partner with sales leadership on go-to-market alignment and territory carve-outs for new

products or segments.

Sales Efficiency & Process Optimization

• Identify operational bottlenecks and implement scalable process improvements across

the AMER sales organization.

• Analyze sales productivity metrics (quota attainment, win rates, cycle times, ramp times)

and recommend actions to improve performance.

• Drive adoption of sales tools and technologies (CRM, CPQ, BI platforms) to streamline

workflows and enhance rep productivity.

Account Building & Strategic Support

• Support account planning initiatives by providing data, insights, and operational

frameworks to sales teams.

• Collaborate with Marketing and Customer Success to ensure alignment on account-

based strategies and expansion plays.

Qualifications

Required

• 5–8 years of experience in Sales Operations, Revenue Operations, or a closely related

function supporting B2B sales teams.

• Proven track record managing end-to-end sales operations processes for the AMER

region or a similarly complex geography.

• Strong proficiency in CRM platforms (Salesforce preferred) and business intelligence

tools (Tableau, Looker, or similar).

• Advanced analytical skills with the ability to translate data into actionable insights and

strategic recommendations.

• Excellent proficiency in English (written and verbal) — this is a must, as you will

communicate daily with stakeholders across the Americas.

• Strong project management skills with the ability to manage multiple priorities in a fast-

paced environment.

• Experience with commission management tools (Xactly, CaptivateIQ, Spiff, or similar).

Preferred

• Experience working in a globally distributed team, especially supporting teams in North

America from a Latin American hub.

• Familiarity with CPQ tools, sales engagement platforms, and data enrichment solutions.

• Background in SaaS or technology industry sales operations.

• Experience with advanced Excel / Google Sheets modeling and SQL for ad-hoc

analysis.

• Spanish proficiency is a plus but not required.

What We Offer

• A high-impact, strategic role with visibility across the AMER sales organization.

• Opportunity to shape and scale sales operations processes from the ground up.

• Collaborative and inclusive team culture that values diverse perspectives.

• Competitive compensation and benefits package.

• Flexibility to work from a co-working space or hybrid environment in Colombia.

Location

This role is based in Colombia, supporting the AMER region. You must be comfortable working

across US and Canadian time zones as needed. English proficiency is mandatory.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.