Principal Copywriter

Location: San Francisco (in-person, 6-7 days/week)

Compensation: $160k – $280k total annual compensation

Virio is building the AI marketer for enterprise.

We help vertical SaaS companies turn LinkedIn into their #1 GTM channel. Virio pairs world-class content engineers with agentic AI research to create brand-safe, ICP-targeted executive content that drives real pipeline, not vanity metrics.

Today, we run a done-for-you content engine for B2B executives. Tomorrow, we’re building a fully autonomous AI marketer embedded inside enterprise teams.

Having added $1M in ARR within the last 30 days, our recruiting team is moving quick to hire the talent we need to continue scaling.

What You’ll Do

• Own day-to-day content execution for executive LinkedIn programs across multiple B2B SaaS clients.

• Write daily posts that translate executive ideas into concise, high-performing copy.

• Define content lanes, hooks, and CTAs aligned to each executive’s GTM objectives.

• Conduct executive interviews to source raw material and convert it into publish-ready content.

• Maintain reliable delivery through briefs, templates, and review workflows.

• Collaborate with account and creative partners to ensure messaging consistency.

• Iterate rapidly based on performance data and client feedback.

Who You Are

• Executive-facing – You’ve worked directly with founders or senior operators and can turn their ideas into clear, persuasive executive copy.

• Messaging owner – You define content lanes, key messages, and copy frameworks that guide consistent execution.

• Execution-led – You don’t just review work; you write, edit, and ship high-impact executive copy yourself.

• Performance-aware – You track engagement and attribution signals and use them to refine copy and messaging.

• Systems-minded – You build and maintain briefs, templates, and workflows that enable consistent output at scale.

• Fast-moving – You operate comfortably in high-velocity environments and adapt quickly as priorities change.

• Strong operator – You can own day-to-day executive content execution while shaping narrative direction across accounts.

• Strategic storyteller - You craft narratives that resonate with founders, CMOs, and GTM leaders - and tie them to real business outcomes.

• Content architect - You know how to build a content engine from scratch: formats, cadences, hooks, and systems that scale.

• Client-obsessed - You treat content as a strategic lever to deepen relationships, drive renewals, and grow accounts.

• Execution-first - You don’t just pitch ideas - you write copy, ship posts, and iterate fast based on data.

• B2B-native - You understand how content fits into the GTM motion - ABM, demand gen, founder brand, and sales enablement.

• Creative operator - You balance creative instinct with GTM rigor - thinking in hooks, CTAs, and commercial value.

• Team-minded - You love collaborating with designers, strategists, and account managers to turn client goals into standout campaigns.

• Startup-ready - You thrive in ambiguity, move with urgency, and bring structure without slowing velocity.

Bonus Points

• Experience with LinkedIn-native content strategy

• Large LinkedIn following

• Familiarity with platforms like Beehiiv, Descript, Figma, Notion, Webflow, and Zapier

• Experience working directly with startup founders or C-level execs on public brand positioning

• Track record of turning content programs into a revenue growth engine

• Experience ghostwriting or executive storytelling in a B2B context

Why Join Virio?

• Founding Seat – You’ll shape how we serve clients and how we scale content—two of the most critical levers in our business.

• You’ll own relationships and results – This isn’t a content desk job. You’ll sit at the heart of our revenue and growth engine.

• Career acceleration – Success here puts you on track to lead growth in the next iconic GTM company.

• You’ll work with elite clients – Founders, CMOs, and Series A+ GTM teams building fast—your impact will be immediate and visible.

• You’ll define the future of content-led GTM – At Virio, content isn’t marketing—it is the product.

• Top-Shelf Benefits: 100% paid medical, dental, and vision + 401(k) + $1,000/month wellness & meals stipend + company-wide annual off-sites. We take care of our people.

This is a full-time, on-site role based in San Francisco. We do not offer hybrid or remote positions. With best-in-class compensation, Virio operates on a 996–7 cadence and expects high ownership and high output across the team.