Lead, On Demand, Digital Products

About us 

Launched in 2017, WeWork India is one of India’s leading premium flexible workspace operators - GPTW certified (Nov 2024 – Nov 2025, Dec 2025 – Dec 2026). WeWork India has been the largest operator by total revenue for the past three fiscal years. Since its inception, WeWork India has expanded across 8 cities in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad, with 85 centres, 9.8 million square ft (operational area) (as of October 2026). WeWork India has played a significant role in the growth of the flexible workspace sector and contributed to the evolution of its products and services, providing customized and curated solutions for various office space needs.

For more information, please visit our website

About the role 

The On Demand team operates within the Digital Products vertical. The portfolio includes Day Passes, Day Pass Plus, Day Pass Bundles, Meeting and Conference Rooms, Bookable Private Offices and B2B bulk bookings, sold through the WeWork India app and website, myHQ, and other aggregator and corporate channels.

This role carries end-to-end ownership of the On Demand business: revenue and P&L, the product portfolio, pricing and promotions, inventory and day-to-day operations, the myHQ partnership and other channels, and the digital booking experience. It sits at the intersection of business, product and operations, working closely with Tech & Product, Marketing, Community and Regional Operations, Finance, BI and Sales teams, as well as external partners.

The team member will be responsible for growing On Demand revenue profitably by improving how the business is priced, distributed, operated and measured, and by shaping the next set of On Demand products, while ensuring a seamless booking and on-site experience for members.

Role and responsibilities

Revenue and P&L

• Own the On Demand P&L and deliver monthly and annual revenue targets, tracking performance on both a gross booking value and a realised revenue (net of partner share) basis.

•  Build and maintain the monthly forecast and revenue bridge, breaking performance down by product, channel, city and building to explain what moved, why, and what needs to change.

• Drive growth across every lever (volume, price, product mix and capacity) while protecting realisation on discounted and partner-led sales.

• Reconcile On Demand revenue across booking systems, partner reports and finance records, including monthly aggregator invoicing and partner settlements, and resolve revenue leakage, unbilled bookings and data gaps.

On Demand products

• Own the full product suite (Day Pass, Day Pass Plus, 5 and 10 Day Pass Bundles, Meeting and Conference Rooms, Bookable Private Offices and B2B bulk bookings), including positioning, terms and policies, and lifecycle decisions.

• Track how each product performs and how it affects the rest of the portfolio (incremental revenue versus cannibalisation), and decide when to scale, reposition, reprice or retire a product.

• Grow B2B bulk bookings and Bookable Private Office demand from companies and teams, working with the All Access Sales team and myHQ’s B2B team.

• Identify frequent On Demand users and teams and work with the All Access Sales team to move them up the product ladder to All Access Plus, All Access Basic or All Access Pay Per Use.

Pricing and promotions

• Own building-level pricing for all On Demand products, including periodic price reviews, phased price revisions and measuring their impact on orders, revenue and realisation.

• Plan and govern offers and discounts across WeWork and partner channels: set budgets and approval rules, avoid discounting in buildings already at capacity, and run post-offer readouts on incremental volume and cost.

• Set up partner, co-marketing and member offers on the Offer Engine (coupon codes), and work with the Tech team on new offer formats where needed.

Operations and inventory

• Manage day-to-day operations. Member queries, coordination with myHQ. Responding to tickets etc.

• Own day-to-day On Demand operations across locations, including product and inventory set-up, building launches and exits, booking issues, cancellations and refunds, and escalations, in coordination with Community and Regional Operations teams.

• Manage inventory and capacity: monitor building-level utilisation, flag buildings that are at capacity or under-used, and work with Community teams on adding desks, reallocating inventory and opening new locations to On Demand.

• Manage the dynamic private office inventory behind Day Pass Plus and Bookable Private Offices, including planning ahead for upcoming private office move-outs.

• Monitor member experience through post-visit surveys (NPS), support tickets and on-ground feedback, and close the loop on recurring issues such as booking friction, crowding and service gaps.

myHQ and channel partnerships

• Manage the myHQ partnership end to end, covering joint business planning, inventory and pricing alignment, campaigns and offers, customer support and escalations, B2B opportunities and monthly revenue-share settlements.

• Run regular performance reviews with myHQ on volume, discount levels, new-user acquisition and revenue quality, and agree actions and governance for future offers.

• Manage other aggregator and API partners, from onboarding and booking flows to monthly invoicing and reconciliation, and build new distribution channels such as corporate, employer and HR benefits partnerships.

Product and digital experience

• Own the On Demand booking journey on the WeWork India app and website (discovery, product pages, checkout, payment and confirmation), working with Tech & Product teams to improve conversion, reduce drop-offs and grow the share of direct bookings.

• Write clear business requirements and user stories, prioritise the On Demand roadmap and backlog, run UAT and manage launches for new features and products.

• Own On Demand tracking and analytics requirements: define funnels and events (e.g. Mixpanel), make sure bookings, revenue and failed transactions are captured accurately and in line with data privacy requirements, and use the data to run experiments.

• Work with Marketing on demand generation, including website and in-app content, CRM and lifecycle campaigns, performance marketing and building-level activations.

Strategy and new initiatives

• Shape the On Demand strategy and annual plan, including targets, growth levers, business cases and the product roadmap.

• Generate and test new revenue ideas (new products, bundles, corporate offerings, partnerships and channels) through quick, low-cost pilots with clear success and stop criteria.

• Keep track of the market, including flexible workspace operators, aggregators, pricing and customer trends, and feed those insights into pricing, product and positioning decisions.

Reporting and stakeholder management

• Run the On Demand operating cadence: weekly performance checks and monthly business reviews that end in clear decisions, owners and timelines.

• Maintain the On Demand tracker and dashboards (revenue versus target; product, channel, city and building views; AOV and utilisation) and prepare leadership reviews and presentations.

• Partner with BI to fix data quality issues and close data gaps such as order counts, repeat rates, funnel conversion and utilisation.

• Act as the single point of contact for On Demand across Tech & Product, Marketing, Community and Regional Operations, Finance, BI, Legal and Sales, keeping everyone aligned on priorities, timelines and one shared set of numbers.

Experience and Qualifications

• Bachelor’s Degree required in a related field; an MBA is a plus

• Minimum 3 years of relevant experience (preferably in Product, Category, Business Operations or Revenue Management within consumer internet, e-commerce, marketplaces, travel/hospitality or flexible workspace)

• Proven ownership of revenue targets or a P&L, with a track record of moving business metrics

• Strong analytical skills, with advanced proficiency in Excel and Google Workspace (Sheets, Docs, Slides) and comfort working with large booking and revenue datasets

• Experience working with Tech & Product teams on requirements, prioritisation, testing and launches

• Good understanding of pricing, promotions and unit economics

• Experience managing external partners, aggregators or marketplace channels is a plus

• Exposure to product analytics and BI tools (e.g. Mixpanel, Tableau) is a plus; SQL is a plus

• Excellent communication, writing and presentation skills, including presenting to senior leadership

• Ownership mindset and comfort working across teams without direct authority in a fast-paced environment

Equal Opportunity Employer

WeWork India is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law.

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs.

Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that  you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.