ABOUT US

ACKO is the protection destination for over 200 million tech-savvy families across India, protecting their families, assets and money. Launched in 2016, ACKO started by reimagining insurance, making it simple, hassle-free and customer-first. Today, our mission goes beyond that: we aim to touch the lives of 1 million users, building products that solve real-world problems with technology at the core.

We are not just another insurance company, our DNA is product-tech, and our approach is bold, innovative, and digital-first. From zero commission, zero paperwork, and instant renewals to same-day claims settlements and app-based tracking, ACKO is a Welcome Change from traditional insurers.

But what truly sets us apart? Our people. At ACKO, every Ackerʼs voice and ideas matter. Weʼre a vibrant, inclusive team of creators, thinkers, and doers, building products that redefine protection while ensuring each Acker grows, thrives and does meaningful work.

Join us at ACKO, where bold ideas, real impact and tech-driven innovation redefine protection and peace of mind - and where YOU can make a real difference in people's lives. ACKO is a product-tech company, launched in 2016, solving real-world problems for customers, starting with insurance. And as a customer-first organization serving the digitally-savvy, ACKOʼs value proposition of ʻWelcome Changeʼ focuses on offerings that make insurance simple and hassle-free! With features such as zero commission, zero paperwork, instant renewal, same-day claim settlements, and app-based updates on claims, ACKO is a 'Welcome Change' from traditional insurers.

Having said that, we are not just another conventional insurance firm, or the people consulted solely for "claims”! Anchored in a tech-centric philosophy, ACKOʼs approach fuels innovation, empowering us to develop comprehensive products that cater to every aspect of our customers' insurance requirements. And while we are at it, we put our Ackers at the heart of everything we do. We're not your typical 9-to-5 workplace; we're a vibrant and inclusive bunch of innovators and creators making sure every Ackerʼs idea matters, their voice is heard, and their growth is part of our mission.

JOB DESCRIPTION

Role Overview

As an SEO Content Writer, you will be responsible for creating original and compelling content that is tailored to both our audience and SEO best practices. We are looking for a professional with at least 5 years of SEO content writing experience, ideally in the auto industry. The successful candidate will be adept at conducting competitor analysis, formulating content strategies, and utilizing SEO tools like Ahrefs, SEMrush, Google Analytics, Google Search Console, and Grammarly. You will also be expected to avoid using AI-generated content and ensure all content is unique and tailored to our brandʼs voice and standards.

Key Responsibilities

Content Creation

Write high-quality, engaging, and SEO-optimized content, including blog posts, articles, landing pages, and other digital content formats. All content should be unique, well-researched, and free from AI-generated content.

SEO and Generative Engine Optimization (GEO) Strategy Development

Develop and execute content strategies based on in-depth competitor analysis. Optimize content to meet SEO goals, improving organic search visibility, AI ChatBot and Google AI Overview visibility, rankings, and user engagement.

On-Page SEO Optimization

Implement SEO best practices, including keyword research, on-page optimization (headings, meta descriptions, alt text), and internal linking to improve search engine performance.

Tool Utilization

Use tools like Ahrefs, SEMrush, Google Analytics, Google Search Console, Grammarly, and AI detection tools to track content performance, monitor keyword rankings, and identify optimization opportunities.

Content Calendar Management

Plan and manage a content calendar that aligns with business and SEO objectives, ensuring consistent publishing and timely execution of content campaigns.

Competitor Analysis

Regularly analyze competitor content and identify opportunities for differentiation and improvement. Adapt content strategies based on data-driven insights to outperform competitors.

Content Reporting

Track and report on the effectiveness of content strategies through performance metrics, such as organic traffic, user engagement, and rankings. Provide actionable insights for content optimization.

Collaboration

Work closely with the SEO, marketing, and design teams to ensure content aligns with overall strategy and is fully optimized for search engines, AI Chatbots and user experience.

EXPERTISE AND QUALIFICATIONS

Required Skills and Qualifications

• At least 5 years of experience in SEO content writing, with a proven portfolio of work.

• Experience writing auto (car/bike) insurance content is preferred. The candidate must also be able to adapt content to industry-specific trends and SEO needs.

• Proficiency with SEO tools like Ahrefs, SEMrush, Google Analytics, Google Search Console, and Grammarly.

• Strong understanding of content optimization techniques, including keyword research, on-page SEO, and competitor analysis.

• Experience with AI detection tools to ensure content authenticity and originality.

• A demonstrated ability to create content strategies based on competitor analysis and keyword insights.

• Exceptional communication skills, with the ability to convey complex SEO strategies in clear, concise terms for both technical and non-technical audiences.

• Strong attention to detail and ability to produce original, high-quality content without the use of AI-generated material.

• Familiarity with content management systems (CMS), preferably Strapi

• A solid understanding of user intent and how it informs content creation.

• Ability to prioritise multiple projects and meet deadlines in a fast-paced environment.