About AppsForBharat (Sri Mandir App)

AppsForBharat, a series C funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.

Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community.

The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world’s largest app for Hindu devotees and growing 20-25% month-on-month.

Role Overview:

We’re looking for a culturally rooted Copy & Content Writer to shape the voice and tone of our storytelling. This role goes beyond sharp, action-driving copy; it also requires creating rich, informative, and engaging long-form content that resonates with users’ devotional journeys. You’ll balance short-form persuasive copywriting (for campaigns, app, and performance marketing) with long-form content writing (blogs, articles, knowledge pieces) to establish us as both a trusted devotional brand and a thought leader in the faith-tech space.

What You'll Do:

● Write crisp, compelling copy for app, website, banners, notifications, emails, and social media.

● Create engaging long-form and short-form content (blogs, knowledge articles, thought pieces) on devotion, rituals, and festivals.

● Translate devotional and mythology concepts into relatable, user-friendly communication.

● Craft high-conversion copies for performance marketing and product communication.

● Collaborate with design, content, and marketing teams to deliver contextual, brand-aligned messaging.

● Ensure all copy and content is on-brand, error-free, and emotionally resonant with target users.

● Leverage user insights and performance data to iterate and optimize both copy and content formats.

● Maintain consistency in tone and voice across all short-form and long-form user touchpoints.

Requirements

● 3+ years of experience in copywriting for digital products or brands.

● Strong command over English with a flair for storytelling.

● Prior work in devotional/spiritual or culturally rooted themes is a plus.

● Understanding of user psychology and content performance metrics.

● Fast, adaptable, and detail-oriented.