About AppsForBharat (Sri Mandir App)

AppsForBharat, a series C funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.

Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community.

The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world’s largest app for Hindu devotees and growing 20-25% month-on-month.

Role Overview:

We're looking for a culturally rooted copywriter to shape the voice of our Chadhava vertical by crafting compelling, emotionally resonant copies for puja offerings, rituals, and related experiences. The role demands sharp execution, cultural sensitivity, and the ability to translate devotional intent into clear, action-driving communication across app and web.

What You'll Do

● Write crisp, compelling copy for app, website, banners, notifications, emails, and social media.

● Translate devotional and mythology concepts into relatable, engaging messaging.

● Craft high-conversion copies for performance marketing and product communication.

● Collaborate with design, content, and marketing teams to deliver contextual, brand-aligned messaging.

● Ensure copy is on-brand, error-free, and resonates with target users.

● Use user insights and performance data to iterate and optimize copy.

● Maintain consistency in tone and voice across all user touchpoints.

Requirements

● 3+ years of experience in copywriting for digital products or brands.

● Strong command over English with a flair for storytelling.

● Prior work in devotional/spiritual or culturally rooted themes is a plus.

● Understanding of user psychology and content performance metrics.

● Fast, adaptable, and detail-oriented.