Job Title: CRM Executive

Location: Bengaluru (Work from Office)

Department: Retention

Type: Full-Time

Experience: 1–3 years (Immediate Joiners Preferred)

Company: appsforbharat.com

About AppsForBharat

AppsForBharat is on a mission to help millions of Indians connect with spirituality and culture through beautifully crafted, AI-first consumer experiences. Backed by Peak XV Partners, Elevation Capital, Fundamentum, and other top investors, we’re a Series C faith-tech startup built by alumni from IITs, IIMs, and high-growth startups.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees  enabling digital rituals, spiritual teachings, personalized recommendations, and a thriving devotional community.

India’s $44B devotion economy is still largely offline  and we’re building the technology, design, and infrastructure to bring it online with trust, scale, and quality. As part of our Engineering team, you’ll play a key role in ensuring that these deeply meaningful experiences are reliable, performant, and delightful for millions of users every day.

About the Role

We are looking for a detail-oriented and execution-driven CRM Executive to support customer engagement, retention, and lifecycle communication. You will work closely with the CRM Manager to build and execute campaigns across multiple channels and ensure timely, error-free delivery.

This role is ideal for someone with hands-on experience in CRM platforms and a strong interest in lifecycle marketing, data segmentation, and campaign operations.

Key Responsibilities -

Campaign Execution & Operations

• Execute daily, weekly, and monthly CRM campaigns across MoEngage / CleverTap or other similar tools. SMS, Push Notifications, WhatsApp, Email,Mobile In-apps  and RCS.

• Ensure timely setup, QA, and launch of all campaigns with zero errors.

• Basic understanding of Excel/Goggle Sheets.

Lifecycle Journey Support

• Assist in setting up and maintaining automated lifecycle journeys (activation, engagement, retention, and reactivation).

• Support ongoing improvements to journey logic, segments, and triggers.

Segmentation & Personalization

• Build audience segments based on user behavior, events, and attributes.

• Implement personalization rules across campaigns and journeys.

Performance Tracking

• Monitor campaign delivery, CTR, conversion, and other funnel metrics.

• Share performance dashboards, insights, and improvement opportunities with the CRM Manager.

A/B Testing & Optimization

• Assist in setting up A/B experiments and track test results.

• Contribute to insights that help optimize communication strategy.

Cross-Functional Coordination

• Coordinate with content, design, product, and analytics teams to ensure smooth campaign workflows.

What We’re Looking For

• 1–3 years of hands-on experience in CRM, retention marketing, or lifecycle operations.

• Proficiency in CRM tools like MoEngage or CleverTap (mandatory).

• Experience in managing SMS, Push Notifications, WhatsApp, and RCS campaigns.

• Basic understanding of segmentation, funnels, and campaign analytics.

• Strong attention to detail and ability to manage multiple campaigns in parallel.

• Good communication skills and ability to work cross-functionally.

• Immediate joiners / short notice period preferred.

How to Apply

Share your CV at jasmine@appsforbharat.com for a quick turnaround!