Content Writer / Copywriter (Hindi & English)

Business Unit: E-commerce

Role Overview

We’re looking for a bilingual Copywriter (Hindi & English) who lives and breathes social media and understands how to write content that stops the scroll. This role is ideal for someone who enjoys crafting sharp copy, relatable narratives, and culturally relevant content for digital-first brands.

You’ll work closely with design, video, and marketing teams to create high-impact social content, campaign copy, and product-led storytelling that engages and connects with a large audience.

Key Responsibilities

Social & Copy Writing (Hindi & English):

• Write engaging captions, hooks, scripts, ad copy, and short-form content for Instagram, YouTube, and digital campaigns.

• Craft copy for reels, carousels, static posts, and short videos with a strong understanding of platform nuances.

Brand & Campaign Copy:

• Support brand campaigns with clear, compelling copy that aligns with tone, audience, and business goals.

• Write product-focused copy for ads, landing pages, and marketing assets.

Content Ideation:

• Collaborate with creative and design teams to brainstorm social-first ideas, influencer content, and topical moments.

• Translate briefs into strong copy-led concepts.

Trends & Cultural Awareness:

• Stay on top of social trends, pop culture, memes, and content formats to keep output fresh and relevant.

• Adapt global and local trends into brand-appropriate content.

Collaboration & Execution:

• Work closely with designers, video editors, and marketers to deliver polished, on-brand content.

• Manage quick turnarounds while maintaining quality and consistency.

What We’re Looking For

• 3–4 years of experience in copywriting or content writing, preferably for digital-first or consumer brands.

• Strong command over Hindi and English (written and verbal).

• Proven experience writing social media copy, ad copy, campaign content, and video scripts.

• Ability to adapt tone, conversational, emotional, devotional, playful, based on brand needs.

• Strong sense of storytelling, hooks, and audience-first writing.

• Comfortable working in a fast-paced environment.

• Portfolio with social-first and copy-led writing samples.

• Immediate joiners preferred.

📩 For any questions about the role, please write to: talent@appsforbharat.com