Sr. Manager - Performance Marketing

Are you passionate about leveraging innovative marketing strategies to make a meaningful impact? Look no further! Join our dynamic Marketing team at Sri Mandir and embark on a journey where your creativity meets purpose.

About AppsforBharat:

We are developing a range of mobile and web apps that will holistically address the devotional and spiritual needs of our users. Our first app (Sri Mandir) was launched in November 2020 — this app is at the intersection of spiritual offerings and gaming, and with that, we are moving a large offline behaviour online. It already has 1+ million Daily Active Users with a 4.8 rating on Google Play Store.

The user love that we have been getting is overwhelming & inspiring; and with our growth rate, we will be serving tens of millions of users in a few months from now.

We are alumni of IITs & IIMs, and have previously built and scaled high-growth startups. We are a Series-A funded startup, backed by Sequoia Capital, Elevation Capital, BEENEXT, and Matrix Partners. We are now adding more hands to our team in Bengaluru, India.

Our Hero App Sri Mandir:

Sri Mandir is a flagship product that is conceptualised, developed and promoted by AppsForBharat.
Sri Mandir is a digital sanctuary for millions of devotees worldwide. Our mission is to enrich the spiritual lives of individuals by providing seamless access to sacred rituals, divine teachings, and a vibrant community of believers. As part of our Marketing team, you'll have the opportunity to shape the narrative of a deeply revered tradition in the digital age.

Job brief

Responsibilities:

• Drive high ROI for AppsForBharat Pooja category by efficiently executing and scaling up Performance marketing campaigns on Facebook, Google, and other digital media platforms.

• Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions.

• Prepare weekly and monthly reports on Campaign performance and share it with the leadership team.

• Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights

• Own end-to-end channel management while liaising across functions - Creative, Business and Analytics.

• Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities for Pooja vertical.

• Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts

What we are looking for:

• 4+ years of experience in Growth, Performance marketing experience with a high-growth startup.

• Structured problem-solving with good communication skills.

• Data-driven with good excel skills.

• Enthusiastic about learning new skills and solving challenging problems

• Expertise in most of the key aspects of digital marketing - Performance marketing, digital brand building, social media marketing, and SEO

• Experience in managing marketing budgets and delivering ROI

• An ability to thrive in a fast-paced environment

• An entrepreneurial spirit and willing to roll up his/her sleeves to deliver to the goals when needed.

• Meticulous and deep attention to detail is a must.

* Experience in a B2C firm or any established startup is a brownie point

Additional Perks

Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.

As a company, we believe in autonomous small teams for maximum impact. We strive for organizational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:

** A competitive salary.

** Peaceful & pet-friendly office at the heart of HSR Layout.

** Medical cover for you and your loved ones.

Why Join Us:

• Innovative Environment: We foster a culture of creativity and innovation, empowering team members to explore bold ideas and push the boundaries of traditional marketing.

• Impactful Work: Your efforts will directly contribute to spreading the light of spirituality to millions of users globally, making a tangible difference in people's lives.

• Collaborative Spirit: Join a team of passionate individuals who are dedicated to excellence and driven by a shared vision of serving our community with integrity and authenticity.

• Continuous Growth: We invest in our team members' professional development, offering opportunities for learning and growth to help you thrive in your career.

If you're ready to unleash your creativity and be part of a mission-driven team, we want to hear from you! Join us at Sri Mandir and let's illuminate the digital world together.