Role Overview:

We are looking for a Senior Copywriter with strong fluency in written Hindi and English to drive high-impact, performance-led communication across our marketing function.

This role is ideal for a sharp ideas-first writer who thrives in a fast-paced environment, takes high ownership, and can craft emotionally resonant, conversion-focused copy while being deeply comfortable working in the devotion and faith space.

You will focus primarily on short-form copy—performance ads, social media, app communication, and campaigns—while shaping how millions of users experience our brand every day.

What You’ll Do

● Ideate and write high-performing copy for performance marketing ads across Meta, Google, YouTube, and other digital platforms.

● Create engaging short-form social copy for organic and paid channels in both Hindi and English.

● Translate devotional concepts, festivals, rituals, and belief-led narratives into clear, persuasive, and modern communication.

● Collaborate closely with design, growth, and marketing teams to bring campaign ideas to life end- to-end.

● Own copy from ideation to execution, ensuring messaging aligns with brand tone, user intent, and performance goals.

● Continuously test, learn, and optimise copy using performance data and user insights.

● Maintain consistency in voice, tone, and emotional resonance across all short-form brand touchpoints

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Requirements

● 3+ years of experience as a copywriter, with a strong focus on performance marketing and social copy

● Fluency in written Hindi and English (mandatory).

● Proven experience ideating and writing for high-impact ads and growth campaigns

● A strong portfolio showcasing short-form writing across formats and platforms

● High ownership mindset with the ability to independently take ideas from brief to execution.

● Comfort and sensitivity in working within the devotional / faith / culturally rooted space

● Ability to balance creativity with performance thinking and business impact.