Role Overview

We are looking for a Category Manager – D2C & E-commerce to lead planning, execution, and growth of our online commerce business. This role will own the end-to-end management of our e-commerce website (Shopify-based), product merchandising, operations, performance tracking, and revenue outcomes.

Key Responsibilities

• Own category strategy and execution across the company's D2C offerings (Puja Kits, Spiritual Products, Temple Offerings, etc.)

• Manage the Shopify website end-to-end including product uploads, collections, banners, SEO, plugins, and checkout flows.

• Collaborate with design and tech teams to improve UX, performance, and mobile optimization.

• Plan and execute merchandising strategies: pricing, offers, bundles, and inventory management.

• Track and optimize funnel metrics: sessions, conversions, bounce rates, and repeat purchases.

• Work with logistics and ops teams to streamline order fulfillment, returns, and SLA adherence.

• Coordinate with marketing teams for campaigns, performance marketing, and CRM activities.

What We’re Looking For

• 2-4 years of experience in D2C, category management, or e-commerce roles.

• Prior hands-on experience managing Shopify websites end-to-end is a must.

• Strong analytical mindset and comfort with tools like Google Analytics, Excel, and basic SQL.

• Understanding of consumer behavior in Bharat (Tier 2–3 India is a plus).

• Highly collaborative, structured, and focused on outcomes.

Good to Have

• Experience in spiritual, cultural, wellness, or FMCG categories.

• Exposure to logistics, warehousing, or supply chain planning.

• Strong design or creative sense to influence visual merchandising.

Why Join Us?

• Shape a high-growth e-commerce channel in a mission-led company.

• Solve for a billion+ Indian users with deep cultural context.

• High ownership, fast-paced environment, and strong founder backing.

• Competitive CTC offered

Share your updated CV at talent@appsforbharat.com for a quick turnaround!