Category Manager II / Senior Category Manager

Location: Bengaluru (Work from Office)

Type: Full-Time

Role Overview: We are seeking a highly driven and strategic Category Manager II / Senior Category Manager to lead the growth of our domestic and global Puja category. You will play a pivotal role in driving category revenue, enhancing profitability, and building meaningful experiences for our users across web and app platforms.

Key Responsibilities:

• Drive domestic and global category revenue growth through pricing strategy, cost management, and market expansion.

• Build and execute state-level go-to-market (GTM) plans aligned with regional panchangs, festivals, and temple traditions.

• Collaborate cross-functionally with Fulfillment, Product, and Marketing teams to optimize user experience and operations.

• Innovate and introduce new puja categories, keeping them aligned with regional preferences.

• Develop retention-focused programs to boost customer loyalty and lifetime value (e.g., subscriptions, numerology pujas).

• Manage the puja calendar at state and national levels, covering key dates like amavasya, poornima, and ekadashi.

• Implement data-driven pricing strategies (dynamic/seasonal) to optimize conversions and profitability.

• Regularly analyze competitor offerings to stay ahead in the market.

• Manage vendor and temple partnerships to ensure operational excellence and cost optimization.

• Lead continuous optimization of category listings across web and app to drive revenue growth.

Key Metrics & Deliverables:

• Revenue: Achieve X% month-on-month revenue growth.

• Profitability: Maintain CM1% and CM2% margin targets.

• Innovation: Launch X new puja categories monthly.

• Retention: Improve customer retention rates (≥ X% MoM).

• User Engagement: Achieve high CSAT/NPS scores (≥ X%).

• Pricing & Conversion: Improve conversion through pricing experiments (X% quarterly).

• Market Share: Maintain or increase market share by X% quarterly.

• Data Reviews: Conduct regular data reviews to inform strategy.

Required Skills & Competencies:

• Proven experience in category management, ideally in B2C, e-commerce, or faith-tech sectors.

• Strong analytical mindset; experience using data for decision-making and strategy.

• Deep understanding of regional cultural nuances, festivals, and temple networks is a plus.

• Ability to manage large-scale vendor/partner ecosystems.

• Excellent cross-functional collaboration and communication skills.

• Experience in pricing strategy and driving growth metrics.

• Strong problem-solving ability and entrepreneurial mindset.

• Hands-on experience with web/app-based product merchandising is an advantage.

Why Join Us?

• Be part of a fast-scaling faith-tech company that’s transforming devotional experiences.

• High ownership role with direct P&L impact.

• Collaborate with passionate teams across product, ops, and marketing.

• Opportunity to build a category that blends tradition with technology at scale.